Get Extra Money Online: Learn Google Adsense:
Summary
There are no “magic bullets” or “get rich quick” schemes that work. As an experienced Web marketer or publisher, you already know that.
But there are some ways to make really significant “passive” money on the Internet, and especially with Internet advertising. Of these, one of the best, and most legitimate, is Google AdSense, which you now know all about.
When you’re ready to get started with your AdSense program, the preceding information, combined with the following additional resources, will help you make the most of it!
Further AdSense Resources
Whether you have one website or 100, RSS feeds or no, blogs or no, below is a list of great tools, software, scripts, and other resources that can help you win in your Google AdSense campaign.
Tools and Scripts
These are tools that would help you in a variety of areas such as seeing what ads appear for specific keywords, tracking and analyzing clickthroughs and revenue, scripts and much more.
• AdSense Preview tool from Google – Preview your AdSense Ads
• AdSense Desktop – Tool for analyzing Google AdSense statistics
• AdSenseLog – Another tool for analyzing AdSense stats
• AdSenseCharts – Chart generator for your statistics
• Revenue Checker for Google AdSense – Checks and monitors revenue
• Google AdSense Sandbox Tool – shows what Ads would appear for specific keywords or content
• AdSense Web Tool – similar to the one above
• AdSense Tracker – Statistical Analysis and tracking
• AdSense Monitor – AdSense tracking script
• SysSense - A utility that puts your AdSense information in the Windows system tray
• AdSense Notifier – places AdSense information in a status bar
• AdSense™ Tracker - Another good tracking tool
• Google AdSense Tracking Script – Another tracking script
• AdSenseMasterFlex 2.0 - Script
• asRep: Google AdSense tracking script
AdSense Information Websites and Tutorials
• AssociatePrograms.com - AdSense Forum
• Digital Point - AdSense Forum
• Google AdSense Charts & Graphs
• Google AdSense Preview Tool
• Google AdSense Sandbox Tool
• GoogleRankings.com
• How to Boost Your AdSense Revenue
• JenSense - Making Sense of Contextual Advertising
• Search Engine Forums - Contextual Advertising Forums
• Search Engine Watch - AdSense Forum
• V7N Web Development Community - Google Forum
• Web Pro World - AdSense Forum
• Webmaster World - AdSense Forum
• Googlest
Tuesday, 28 April 2009
Get Extra Money Online: Learn Google Adsense:Part 3: Summary and Additional Resources:Two More AdSense Opportunities: RSS and Blogs
Get Extra Money Online: Learn Google Adsense:
Part 3: Summary and Additional Resources:
Two More AdSense Opportunities: RSS and Blogs
Adding Google Ads to your RSS feeds
RSS (Really Simple Syndication) has gained huge popularity on the Internet. RSS is an XML document format that organizes and stores news-like content from various sources into one source. Think of it like a newswire service, the kind of stuff that scrolls along the bottom of cable channels. A large percentage of the “news” items you find on any website that is not a major news portal got there through an RSS feed.
Google has introduced a specific program known as AdSense for RSS. Although, it is under beta testing currently (mid 2005), you can join this program now and start making money with it. RSS offers a variety of interesting content options that most websites themselves can’t match.
Google AdSense for feeds has its own set of policies. These can be accessed at:
http://www.google.com/support/adsense/bin/answer.py?answer=20134
Like the AdSense program, you must follow all guidelines in order to be accepted for the AdSense for feeds program.
Placing AdSense ads on your Blogs
Blogs are similar to RSS feeds in concept except they usually have one author rather than an aggregate of sources of the material they contain. Blogs (short for Web logs) are simple webpages where you can write articles and other content on a variety of topics, and both the famous and the unknown use these online diaries to share their thoughts, post pictures, and so on. The public can view this content and even comment on it in most cases.
Due to the considerable amount – and unlimited range – of content on Blogs, it may make sense to place AdSense ads on them. In fact, it is much easier to generate revenue from Blogs as compared to other web pages, at least in theory.
• First, blogs are full of content, most of which is original most of the time. The content may not be “good” from a human reader perspective but it is usually “good” according to Google’s scans. Thus, getting approved by Google AdSense may be easier.
• The content presented on the blog, in many cases, is quite diverse which, unlike a website that needs to be “about something” can be excused by the “everything and nothing” nature of most blogs. Consequently, the possibility of Google finding targeted ads that are relevant may increase.
• Google AdSense works only with those websites that are already indexed by Google. Blogs get indexed far more easily than regular webpages. Some blogs get indexed in as few as two to three days of submission. Thus, the chances of getting approved by Google AdSense increases
• Blogs can be created at practically no cost – much cheaper than commercial websites.
Part 3: Summary and Additional Resources:
Two More AdSense Opportunities: RSS and Blogs
Adding Google Ads to your RSS feeds
RSS (Really Simple Syndication) has gained huge popularity on the Internet. RSS is an XML document format that organizes and stores news-like content from various sources into one source. Think of it like a newswire service, the kind of stuff that scrolls along the bottom of cable channels. A large percentage of the “news” items you find on any website that is not a major news portal got there through an RSS feed.
Google has introduced a specific program known as AdSense for RSS. Although, it is under beta testing currently (mid 2005), you can join this program now and start making money with it. RSS offers a variety of interesting content options that most websites themselves can’t match.
Google AdSense for feeds has its own set of policies. These can be accessed at:
http://www.google.com/support/adsense/bin/answer.py?answer=20134
Like the AdSense program, you must follow all guidelines in order to be accepted for the AdSense for feeds program.
Placing AdSense ads on your Blogs
Blogs are similar to RSS feeds in concept except they usually have one author rather than an aggregate of sources of the material they contain. Blogs (short for Web logs) are simple webpages where you can write articles and other content on a variety of topics, and both the famous and the unknown use these online diaries to share their thoughts, post pictures, and so on. The public can view this content and even comment on it in most cases.
Due to the considerable amount – and unlimited range – of content on Blogs, it may make sense to place AdSense ads on them. In fact, it is much easier to generate revenue from Blogs as compared to other web pages, at least in theory.
• First, blogs are full of content, most of which is original most of the time. The content may not be “good” from a human reader perspective but it is usually “good” according to Google’s scans. Thus, getting approved by Google AdSense may be easier.
• The content presented on the blog, in many cases, is quite diverse which, unlike a website that needs to be “about something” can be excused by the “everything and nothing” nature of most blogs. Consequently, the possibility of Google finding targeted ads that are relevant may increase.
• Google AdSense works only with those websites that are already indexed by Google. Blogs get indexed far more easily than regular webpages. Some blogs get indexed in as few as two to three days of submission. Thus, the chances of getting approved by Google AdSense increases
• Blogs can be created at practically no cost – much cheaper than commercial websites.
Get Extra Money Online: Learn Google Adsense:Part 3: Summary and Additional Resources:AdSense Do’s and Don’ts
Get Extra Money Online: Learn Google Adsense:
Part 3: Summary and Additional Resources:
AdSense Do’s and Don’ts
Now that you know what AdSense is all about, we can offer the following do’s and don’ts – which more or less summarizes everything we’ve said so far.
Do’s
The first rule of using AdSense is to follow their terms of service. Google has exceptional monitoring ability, and if they find any violation of their TOS, your account will be suspended, rendering all your efforts moot.
Consider having a number of informative pages about varying topics but with a consistent theme for your website. That way you will have more ads to choose from and can possibly maximize your CTR.
Use keywords to your advantage. Higher paying keywords will usually but not always yield more rewards. Think relevance. Also use variations of keywords for added advantage.
Provide unique information on your web pages. The more specific the content of your website is, the more targeted your ads will be, and the more effective. Always focus on providing good quality information!
Experiment with various ad formats on your web page and choose those that suite your website. You can choose to display ads with different formats on one page.
Position your ad block in such a way that the ad is visible and yet it does not put off the readers. Ideally, place your ad in the top section of your webpage which can be viewed without scrolling down.
Use the Google AdSense preview toolbar to your advantage and see how the ads will appear on your website. Get a hands-on feel of how the visitor to your website will view your web page.
Use Google channels and other external tracking software to evaluate your performance on a routine basis.
Don’ts
Do not resort to fraudulent or deceptive means for generating clicks on the ads that are on your page. Some of the methods that are prohibited by Google AdSense are:
• Automated clicking programs
• Repeated manual clicks
• Using robots to generate clicks
• Clicking your own ads
• Tricking your visitors into clicking on your ads by using fraudulent means
Don’t have confusing layers of content. Content on your web page should not hide the ad text and URL. At the same time, it is advisable that you use same font type, size and color (background and font) for both the ads and the content on your web pages so that your ad does not announce itself as an outside ad. Ideally, your ad should look and feel like a part of your website.
Don’t have broken links on your site. Your website should not contain any broken links and should be easily navigable. Also, the content on your web pages should be informative, of high quality and the ads should be relevant to the content.
Don’t have old or illegal information on your site. Be careful about outdated information, plagiarized text and obscene or offensive material. Avoid using any of these on your web pages.
Part 3: Summary and Additional Resources:
AdSense Do’s and Don’ts
Now that you know what AdSense is all about, we can offer the following do’s and don’ts – which more or less summarizes everything we’ve said so far.
Do’s
The first rule of using AdSense is to follow their terms of service. Google has exceptional monitoring ability, and if they find any violation of their TOS, your account will be suspended, rendering all your efforts moot.
Consider having a number of informative pages about varying topics but with a consistent theme for your website. That way you will have more ads to choose from and can possibly maximize your CTR.
Use keywords to your advantage. Higher paying keywords will usually but not always yield more rewards. Think relevance. Also use variations of keywords for added advantage.
Provide unique information on your web pages. The more specific the content of your website is, the more targeted your ads will be, and the more effective. Always focus on providing good quality information!
Experiment with various ad formats on your web page and choose those that suite your website. You can choose to display ads with different formats on one page.
Position your ad block in such a way that the ad is visible and yet it does not put off the readers. Ideally, place your ad in the top section of your webpage which can be viewed without scrolling down.
Use the Google AdSense preview toolbar to your advantage and see how the ads will appear on your website. Get a hands-on feel of how the visitor to your website will view your web page.
Use Google channels and other external tracking software to evaluate your performance on a routine basis.
Don’ts
Do not resort to fraudulent or deceptive means for generating clicks on the ads that are on your page. Some of the methods that are prohibited by Google AdSense are:
• Automated clicking programs
• Repeated manual clicks
• Using robots to generate clicks
• Clicking your own ads
• Tricking your visitors into clicking on your ads by using fraudulent means
Don’t have confusing layers of content. Content on your web page should not hide the ad text and URL. At the same time, it is advisable that you use same font type, size and color (background and font) for both the ads and the content on your web pages so that your ad does not announce itself as an outside ad. Ideally, your ad should look and feel like a part of your website.
Don’t have broken links on your site. Your website should not contain any broken links and should be easily navigable. Also, the content on your web pages should be informative, of high quality and the ads should be relevant to the content.
Don’t have old or illegal information on your site. Be careful about outdated information, plagiarized text and obscene or offensive material. Avoid using any of these on your web pages.
Get Extra Money Online: Learn Adsense:Part 2: The 5-Step Plan to Success:Step 5 - Tracking and Reports
Get Extra Money Online: Learn Adsense:
Part 2: The 5-Step Plan to Success:
Step 5 - Tracking and Reports
Tracking the results of your marketing efforts can help you focus your efforts and make adjustments to win.
Google offers a great free tracking feature known as ‘Channels’. You can use these channels to track ads on specific URLs or to categorize ads based on their formats, keywords, location on web page and so on.
You can choose from two channel types offered by Google.
Part 2: The 5-Step Plan to Success:
Step 5 - Tracking and Reports
Tracking the results of your marketing efforts can help you focus your efforts and make adjustments to win.
Google offers a great free tracking feature known as ‘Channels’. You can use these channels to track ads on specific URLs or to categorize ads based on their formats, keywords, location on web page and so on.
You can choose from two channel types offered by Google.
URL Channels
This will help you track the performance of your web pages without altering your ad code. All you need to do to track your performance is to enter a full or partial URL in the channel and you’re done. A full page URL will track the performance of the specific page having that address. If you want to track all the pages on a specific domain, you need to enter a top-level domain name.
Custom Channels
Custom channels are used to track the performance of your webpage based on the criteria that you specify. You can choose what specific factor you would like to track and customize the channel according to your requirements.
As the name suggests, custom channels are very flexible, and if you have ever used any kind of data reporting tool you will find setting them up easy and logical. You can have up to 50 custom channels!
You can compare the performance of different ad formats and the relevancy of ads. You can also compare how ads on one page are performing when compared with ads on other pages. You can do so by assigning each group of pages to a specific channel and eventually comparing results in your customized channel reports. You can also see where your clicks are coming from by assigning a channel to each of your separate pages. Also, it is a good idea to name your channel in such a way that it is easy to identify different channels in reports, especially if you are using a dozen or more.
Server Logs
In addition to the ‘channel’ program offered by Google to track your AdSense ads on your web pages, you can also use any of the various high quality external AdSense tracking software packages to track your performance in greater detail (except actual revenues – you need to get that from Google). One major advantage of such software is that it runs locally, which enables you to access specific information that Google doesn’t track. Be aware that none of these third-party software solutions are “endorsed” by Google currently but most of them guarantee to operate within AdSense guidelines. Just make sure they do, because you don’t want to lose your account status over a technical violation by a third party.
Some of the information you can obtain by using tracking software:
• Referring website of all your visitors
• The type of web browser they are using
• Where the actual ad-clickers are coming from
• Search keywords typed in by the visitors to your website that eventually brought them to you
You should use a combination of Google channels and a reliable AdSense tracking program so as to get comprehensive information about your AdSense account.
Get Extra Money Online: Learn Adsense:Part 2: The 5-Step Plan to Success:Step 4 - Developing Content
Get Extra Money Online: Learn Adsense:
Part 2: The 5-Step Plan to Success:
Step 4 - Developing Content
Let’s assume you have good ads, good placement, and good traffic.
This step is all about how to tweak your pre-existing content to support the most effective profitability from your new AdSense program.
One major mistake many web publishers make now is to lard up their pages with a bazillion keywords for so-called “search engine optimization.” Do not fall into that trap and clutter your webpage with high-profile buzzwords that do not contribute to the value of your webpage or the experience of your intended audience. Remember, we’re focused here on clicks, which means bringing relevant readers to your site and giving them a good experience that puts them in an inquisitive or buying frame of mind.
As a general rule, all content shifts should make some kind of sense. You may well be able to make connections between articles on sports, to articles on sports medicine, to articles on herbal supplements which feature ads for those products. On the other, a web page on bicycles should not have ads for other kinds of pumps, if you know what we mean.
Before you decide to add that magic Google AdSense code on any page of your website, you should have dealt with the following two important steps:
• High quality textual content
Ensure that your web pages have enough textual content so that the AdSense program can set up ads that are relevant to the content on your pages. If you have very little content, it will be difficult for Google to determine the focus of your page and end up displaying only public service ads that do not earn any revenue.
• Use different page titles for different pages
Have unique page titles based on the specific content of each page. Avoid generic or vague page titles such as ‘Untitled Document’ or ‘Page 1’. Be crisp and precise and avoid using long phrases and difficult words in the page titles. If your page has a very long title, it might get banned from some search engines, so be pithy.
Part 2: The 5-Step Plan to Success:
Step 4 - Developing Content
Let’s assume you have good ads, good placement, and good traffic.
This step is all about how to tweak your pre-existing content to support the most effective profitability from your new AdSense program.
One major mistake many web publishers make now is to lard up their pages with a bazillion keywords for so-called “search engine optimization.” Do not fall into that trap and clutter your webpage with high-profile buzzwords that do not contribute to the value of your webpage or the experience of your intended audience. Remember, we’re focused here on clicks, which means bringing relevant readers to your site and giving them a good experience that puts them in an inquisitive or buying frame of mind.
As a general rule, all content shifts should make some kind of sense. You may well be able to make connections between articles on sports, to articles on sports medicine, to articles on herbal supplements which feature ads for those products. On the other, a web page on bicycles should not have ads for other kinds of pumps, if you know what we mean.
Before you decide to add that magic Google AdSense code on any page of your website, you should have dealt with the following two important steps:
• High quality textual content
Ensure that your web pages have enough textual content so that the AdSense program can set up ads that are relevant to the content on your pages. If you have very little content, it will be difficult for Google to determine the focus of your page and end up displaying only public service ads that do not earn any revenue.
• Use different page titles for different pages
Have unique page titles based on the specific content of each page. Avoid generic or vague page titles such as ‘Untitled Document’ or ‘Page 1’. Be crisp and precise and avoid using long phrases and difficult words in the page titles. If your page has a very long title, it might get banned from some search engines, so be pithy.
Get Extra Money Online: Learn Adsense:Part 2: The 5-Step Plan to Success:Step 3 - Researching Keywords
Get Extra Money Online: Learn Adsense:
Part 2: The 5-Step Plan to Success:
Step 3 - Researching Keywords
After you are done choosing the right format and location for your AdSense ads, don’t sit back and wait for the money to roll in just yet. The next important step is to choose the right keywords for your web pages. These will influence both who visits your site, and how AdSense assigns ads to you.
The number one mistake most website publishers make is to constantly choose high-paying (i.e. expensive!) keywords assuming that it will yield them more income. While it is tempting to choose such keywords to get higher rankings on search engines, be prudent when it comes to selecting the right keywords that go with the AdSense ads that are to be displayed.. Remember the goal here is
clicks, not SEO rankings. This is a case where you often do not get what you pay for.
Consider this scenario. Your webpage talks about wine tasting courses. You review search phrases and keywords with “wine” in it and you find “wine rack” is in the top three and available, so you buy it. The corresponding ads also focus on buying wine racks online, wine storage and building your own wine racks. After a week when you check on the statistics of your webpage and AdSense account, you see that you are losing visitors and your income is dipping! The keyword selection is faulty in this case even though it seemed like a good idea at the time.
Why? The visitors to your webpage were actually looking for wine racks and have landed on your webpage talking about wine tasting courses instead. The wine course types want to sign up for the courses, maybe buy a book on wine, or a wine of the month club. They don’t want to build a wine rack. Think strategically, not tactically.
Just because a keyword is high paying and is seemingly related, does not mean it is totally relevant and you need something relevant. Relevance is more important than value! In the above case, you could have – and should have – chosen wine tasting tour, wine tasting party, wine tasting event, wine tasting class, wine tasting school, course tasting wine and so on. You are interested in relevance more than popularity. Tasting is a match. Racks are not.
Let’s look at some of the ways in which you can research your keywords for AdSense ads:
• You can check out the popularity of various keywords if you already have an account with Google AdWords. This way you will get an idea of the popularity of various keywords as well as the cost and returns that entail.
• Google AdWords also has a tool known as the AdWords Keywords Tool which can sometimes help you search for alternate keywords and variations.
• Another tool known as Keyword Analyzer can generate numerous key phrases that are typed by Internet users in different search engines.
• Consider getting a WordTracker account. They have an excellent tool that suggests top 1,000 most popular keywords. This tool can also help you create a list of relevant keywords for your webpage. You can learn a lot from a small investment here.
• Another great idea is to search for top 100 keywords on 7search which will give you an idea of high-paying keywords.
Your clickthrough rate will be boosted tremendously by including the right keywords in your web copy, of course. Keywords occurring in your ads are usually highlighted on the search engine results page. This also helps in drawing additional attention to your ad.
The URL of your webpage is also an integral part of achieving success on Google AdSense program, as it is on the Web generally. Current wisdom holds that the keywords in the URL are equally if not more important than the ones featured in the actual webpage content or in metatags. If you change your ordinary URL to a keyword rich URL relevant to your market, it is possible to raise your CTR as much as 200% or more without doing anything else.
Obvious domain names with the keywords that you want might be expensive to purchase from a broker, but you can also buy used domain names that are no longer active, often for just a few dollars per year.
Part 2: The 5-Step Plan to Success:
Step 3 - Researching Keywords
After you are done choosing the right format and location for your AdSense ads, don’t sit back and wait for the money to roll in just yet. The next important step is to choose the right keywords for your web pages. These will influence both who visits your site, and how AdSense assigns ads to you.
The number one mistake most website publishers make is to constantly choose high-paying (i.e. expensive!) keywords assuming that it will yield them more income. While it is tempting to choose such keywords to get higher rankings on search engines, be prudent when it comes to selecting the right keywords that go with the AdSense ads that are to be displayed.. Remember the goal here is
clicks, not SEO rankings. This is a case where you often do not get what you pay for.
Consider this scenario. Your webpage talks about wine tasting courses. You review search phrases and keywords with “wine” in it and you find “wine rack” is in the top three and available, so you buy it. The corresponding ads also focus on buying wine racks online, wine storage and building your own wine racks. After a week when you check on the statistics of your webpage and AdSense account, you see that you are losing visitors and your income is dipping! The keyword selection is faulty in this case even though it seemed like a good idea at the time.
Why? The visitors to your webpage were actually looking for wine racks and have landed on your webpage talking about wine tasting courses instead. The wine course types want to sign up for the courses, maybe buy a book on wine, or a wine of the month club. They don’t want to build a wine rack. Think strategically, not tactically.
Just because a keyword is high paying and is seemingly related, does not mean it is totally relevant and you need something relevant. Relevance is more important than value! In the above case, you could have – and should have – chosen wine tasting tour, wine tasting party, wine tasting event, wine tasting class, wine tasting school, course tasting wine and so on. You are interested in relevance more than popularity. Tasting is a match. Racks are not.
Let’s look at some of the ways in which you can research your keywords for AdSense ads:
• You can check out the popularity of various keywords if you already have an account with Google AdWords. This way you will get an idea of the popularity of various keywords as well as the cost and returns that entail.
• Google AdWords also has a tool known as the AdWords Keywords Tool which can sometimes help you search for alternate keywords and variations.
• Another tool known as Keyword Analyzer can generate numerous key phrases that are typed by Internet users in different search engines.
• Consider getting a WordTracker account. They have an excellent tool that suggests top 1,000 most popular keywords. This tool can also help you create a list of relevant keywords for your webpage. You can learn a lot from a small investment here.
• Another great idea is to search for top 100 keywords on 7search which will give you an idea of high-paying keywords.
Your clickthrough rate will be boosted tremendously by including the right keywords in your web copy, of course. Keywords occurring in your ads are usually highlighted on the search engine results page. This also helps in drawing additional attention to your ad.
The URL of your webpage is also an integral part of achieving success on Google AdSense program, as it is on the Web generally. Current wisdom holds that the keywords in the URL are equally if not more important than the ones featured in the actual webpage content or in metatags. If you change your ordinary URL to a keyword rich URL relevant to your market, it is possible to raise your CTR as much as 200% or more without doing anything else.
Obvious domain names with the keywords that you want might be expensive to purchase from a broker, but you can also buy used domain names that are no longer active, often for just a few dollars per year.
Get Extra Money Online: Learn Adsense:Part 2: The 5-Step Plan to Success:Step 2 - Ad Placement
Get Extra Money Online: Learn Adsense:
Part 2: The 5-Step Plan to Success:
Step 2 - Ad Placement
“Location, location, location.” It is true in real estate and true in advertising, including web advertising. Since the “location” of the user is your site already, the “location” of the ad in this context means on which pages, where on the pages, and so on. As noted, the less an ad looks like an ad, the more effective it is likely to be.
Then there are general design and usability factors to consider.
If your webpage is cluttered and you can’t dispense with any content, you may want to break it down further into sections or more pages to provide easier reading. This also gives you the potential benefit of placing additional ads.
As noted, we generally recommend text-based ads. However, text-dense sites may actually do better with image ads. If your site has very few graphics, you may want to balance it out by putting image-based ads. In the monotony of a lot of dense written information, image-based ads and graphics provide what’s called visual relief. This can also prompt clicks.
Where should you put the ads? The chances of your ad getting noticed by the visitors to your site increases greatly if you place ads as close to the top of your webpage as possible.
If you choose to place so-called ‘skyscraper’ ads – in magazines these would be called columns – on the sidebars of your webpage, it would be wise to place them on the right side of your principal content areas. The reason for this is the visitor to your page (in most languages) will read from left to right, he or she will chance upon the ad ultimately, if not consciously then at least out of habit. Their eyes will go there. From the left, they can visually “skip” the ad when they start reading next to it.
Your ads should be placed in such a way that it matches the links to other
websites on your site. If you already have a links section on your site, put the AdSense links in that section or list. This is not dishonest – if it were Google would not allow it.
Obviously if you have a “most popular” area on your website, such as a page that is updated daily with some kind of material that people bookmark to revisit often, place your ad(s) there instead of somewhere else that may get less traffic. For many websites the home page is not actually the most accessed area. If you don’t know what the traffic pattern is on your sites, it’s easy to find out – ask your hosting provider about usage logs.
One more thing: While some affiliate marketing programs encourage host sites to encourage clicks directly, it is not appropriate to expressly ask your readers to click on the ads served by the Google programs. Not only is it unprofessional and arguably unethical, it also annoys people and moreover Google AdSense actually prohibits any such activity. You can neither directly solicit clicks nor can you do anything considered deceptive to encourage clicks.
In conclusion, the emphasis is always on quality of content on your web pages.
Good and interesting content makes your site better, more acceptable to Google, more likely to win with AdSense, and therefore more profitable for you!
Part 2: The 5-Step Plan to Success:
Step 2 - Ad Placement
“Location, location, location.” It is true in real estate and true in advertising, including web advertising. Since the “location” of the user is your site already, the “location” of the ad in this context means on which pages, where on the pages, and so on. As noted, the less an ad looks like an ad, the more effective it is likely to be.
Then there are general design and usability factors to consider.
If your webpage is cluttered and you can’t dispense with any content, you may want to break it down further into sections or more pages to provide easier reading. This also gives you the potential benefit of placing additional ads.
As noted, we generally recommend text-based ads. However, text-dense sites may actually do better with image ads. If your site has very few graphics, you may want to balance it out by putting image-based ads. In the monotony of a lot of dense written information, image-based ads and graphics provide what’s called visual relief. This can also prompt clicks.
Where should you put the ads? The chances of your ad getting noticed by the visitors to your site increases greatly if you place ads as close to the top of your webpage as possible.
If you choose to place so-called ‘skyscraper’ ads – in magazines these would be called columns – on the sidebars of your webpage, it would be wise to place them on the right side of your principal content areas. The reason for this is the visitor to your page (in most languages) will read from left to right, he or she will chance upon the ad ultimately, if not consciously then at least out of habit. Their eyes will go there. From the left, they can visually “skip” the ad when they start reading next to it.
Your ads should be placed in such a way that it matches the links to other
websites on your site. If you already have a links section on your site, put the AdSense links in that section or list. This is not dishonest – if it were Google would not allow it.
Obviously if you have a “most popular” area on your website, such as a page that is updated daily with some kind of material that people bookmark to revisit often, place your ad(s) there instead of somewhere else that may get less traffic. For many websites the home page is not actually the most accessed area. If you don’t know what the traffic pattern is on your sites, it’s easy to find out – ask your hosting provider about usage logs.
One more thing: While some affiliate marketing programs encourage host sites to encourage clicks directly, it is not appropriate to expressly ask your readers to click on the ads served by the Google programs. Not only is it unprofessional and arguably unethical, it also annoys people and moreover Google AdSense actually prohibits any such activity. You can neither directly solicit clicks nor can you do anything considered deceptive to encourage clicks.
In conclusion, the emphasis is always on quality of content on your web pages.
Good and interesting content makes your site better, more acceptable to Google, more likely to win with AdSense, and therefore more profitable for you!
Get Extra Money Online: Learn Adsense:Part 2: The 5-Step Plan to Success:Step 1 - Formatting Ad Blocks
Get Extra Money Online: Learn Adsense:
Part 2: The 5-Step Plan to Success:
Step 1 - Formatting Ad Blocks
You can let Google decide for you the type of ads that will be displayed on your webpage, but as the website publisher, you may be in a better position to decide what ads suit the content of your website and how you would like them displayed. To the extent possible, whether chosen by Google or you, make the ads seem like part of the site itself.
Most internet marketing experts believe that the ads on your website have a high probability of getting clicked if they blend in with the rest of the content of your web page. Factors such as color scheme, font size and type, and the appearance of your ad should match your web page. Borders are optional and we think often you should opt out – why put a box around the ad that says “Hi! I’m an ad!”?
Also, regardless of other design choices, text links should be blue. Why are text links blue? For the same reason Henry Ford said of the Model-T “They can have any color they want so long as it’s black.” They just are.
Though we think text ads are generally better than graphic ads, also known as image ads, Google does offer them with the program.
Actually, you don’t need to struggle much with whether graphic ads or text will be better on your pages, as Google’s technology will suggest whether an image ad or a text ad will be more suitable and which will earn you maximum revenues (since you earn part of they earn, they have motives to get this mix right).
However, it remains totally up to you whether you wish to run image ads or text-based ads. You can select only image ads, or text ads or a combination of both
these formats on your entire AdSense account or on one page at a time based on your discretion.
Part 2: The 5-Step Plan to Success:
Step 1 - Formatting Ad Blocks
You can let Google decide for you the type of ads that will be displayed on your webpage, but as the website publisher, you may be in a better position to decide what ads suit the content of your website and how you would like them displayed. To the extent possible, whether chosen by Google or you, make the ads seem like part of the site itself.
Most internet marketing experts believe that the ads on your website have a high probability of getting clicked if they blend in with the rest of the content of your web page. Factors such as color scheme, font size and type, and the appearance of your ad should match your web page. Borders are optional and we think often you should opt out – why put a box around the ad that says “Hi! I’m an ad!”?
Also, regardless of other design choices, text links should be blue. Why are text links blue? For the same reason Henry Ford said of the Model-T “They can have any color they want so long as it’s black.” They just are.
Though we think text ads are generally better than graphic ads, also known as image ads, Google does offer them with the program.
Actually, you don’t need to struggle much with whether graphic ads or text will be better on your pages, as Google’s technology will suggest whether an image ad or a text ad will be more suitable and which will earn you maximum revenues (since you earn part of they earn, they have motives to get this mix right).
However, it remains totally up to you whether you wish to run image ads or text-based ads. You can select only image ads, or text ads or a combination of both
these formats on your entire AdSense account or on one page at a time based on your discretion.
Get Extra Money Online: Learn Adsense:Part 1: Join the AdSense Program
Get Extra Money Online: Learn Adsense:
Part 1: Join the AdSense Program
Understanding Google policies
We discussed earlier how rewarding the Google AdSense program can be. However, joining the Google AdSense program is not that easy or everyone in the world would do it (which would defeat its purpose, ultimately). You have to be approved by Google in order to create your AdSense account and start earning money from it.
How do you get approved? Google famously has never publicly published details of its approval process, there are tips you should follow to ensure a high possibility of getting approved.
The good news is that Google does publish its policies and you do not need to be a member to read them. You should read them and be certain that you are in 100% compliance with them, not only when attempting to start your AdSense account, but once you are already a member. They update these policies regularly and a violation will get you suspended. A list of Google AdSense policies can be seen at: https://www.google.com/adsense/support/bin/answer.py?answer=48182&sourceid=aso&subid=ww-ww-et-asui&medium=link&gsessionid=I3ty-GAqmYueAGHmA_JG-w
Content – The Key to AdSense!
As stated earlier, we cannot say exactly how Google decides to accept or reject a site. However, one thing is for sure – the main criterion for approval is always the content of the website!
Most sites get rejected simply because they do not have any – or enough – good content. What constitutes “good” content? We can say what it is not. The types of websites that only have links and “filler” content aimed at attracting Search Engines, and sites that do not offer any informational content but solely focus on their own products and services. Google is one of the smartest companies on the Internet, and they can easily tell “junk” content from “real” content, even if many web surfers themselves can’t.
Google approves websites that have significant real content. These could be in the form of informational articles, analyses of various topics, and much more. For business websites that solely focus on selling their products and services through their website, including informational articles about their industry is smart, and this data is usually pretty easily available.
Another reason why most business websites do not qualify for the program, is that most businesses are specialized, and these websites are most likely to get Ads from their competitors, as only those ads would be relevant. As discussed, competitor ads would be blocked by you, filtered by Google, or both, so an AdSense program that serves no ads makes no sense!
Similarly, websites that focus only on links for generating search engine traffic do not have any content at all, according to both common sense and Google. These sites may rack up fairly high traffic scores and so forth, but they do not qualify for AdSense.
One of the best and simplest strategies is to include at least 30 to 40 informational articles of 400 to 450 words each and update them from time to time. Writing these articles yourself may be a daunting task. However, the good news is that there are considerable websites that offer articles for free, and plenty of professional writing resources who can not only write high quality material for you, but can especially optimize that material to work well with search engines and the “qualification” processes for systems like AdSense.
We’ve developed a 5-Step plan for success.
Part 1: Join the AdSense Program
Understanding Google policies
We discussed earlier how rewarding the Google AdSense program can be. However, joining the Google AdSense program is not that easy or everyone in the world would do it (which would defeat its purpose, ultimately). You have to be approved by Google in order to create your AdSense account and start earning money from it.
How do you get approved? Google famously has never publicly published details of its approval process, there are tips you should follow to ensure a high possibility of getting approved.
The good news is that Google does publish its policies and you do not need to be a member to read them. You should read them and be certain that you are in 100% compliance with them, not only when attempting to start your AdSense account, but once you are already a member. They update these policies regularly and a violation will get you suspended. A list of Google AdSense policies can be seen at: https://www.google.com/adsense/support/bin/answer.py?answer=48182&sourceid=aso&subid=ww-ww-et-asui&medium=link&gsessionid=I3ty-GAqmYueAGHmA_JG-w
Content – The Key to AdSense!
As stated earlier, we cannot say exactly how Google decides to accept or reject a site. However, one thing is for sure – the main criterion for approval is always the content of the website!
Most sites get rejected simply because they do not have any – or enough – good content. What constitutes “good” content? We can say what it is not. The types of websites that only have links and “filler” content aimed at attracting Search Engines, and sites that do not offer any informational content but solely focus on their own products and services. Google is one of the smartest companies on the Internet, and they can easily tell “junk” content from “real” content, even if many web surfers themselves can’t.
Google approves websites that have significant real content. These could be in the form of informational articles, analyses of various topics, and much more. For business websites that solely focus on selling their products and services through their website, including informational articles about their industry is smart, and this data is usually pretty easily available.
Another reason why most business websites do not qualify for the program, is that most businesses are specialized, and these websites are most likely to get Ads from their competitors, as only those ads would be relevant. As discussed, competitor ads would be blocked by you, filtered by Google, or both, so an AdSense program that serves no ads makes no sense!
Similarly, websites that focus only on links for generating search engine traffic do not have any content at all, according to both common sense and Google. These sites may rack up fairly high traffic scores and so forth, but they do not qualify for AdSense.
One of the best and simplest strategies is to include at least 30 to 40 informational articles of 400 to 450 words each and update them from time to time. Writing these articles yourself may be a daunting task. However, the good news is that there are considerable websites that offer articles for free, and plenty of professional writing resources who can not only write high quality material for you, but can especially optimize that material to work well with search engines and the “qualification” processes for systems like AdSense.
We’ve developed a 5-Step plan for success.
Get Extra Money Online: Learn Adsense:How much can I make with AdSense and how do I get started?
Get Extra Money Online: Learn Adsense:
How much can I make with AdSense and how do I get started?
You’ve seen the nutty claims by so-called “internet experts” that strategies and programs they have devised enable surfers to earn thousands of dollars within a matter of days! Or minutes!! No such thing.
However, there are several lucrative programs that can provide an extremely generous income with comparatively little effort – Google AdSense is absolutely one of them.
But it takes some time, and it takes some planning, like anything real does. The rest of our report is all about unlocking that potential.
To start understanding the potential, think about how you make money with this program. Each time someone clicks an ad on your pages, you get a percentage of what Google is paid for placing that ad.
Revenue (or Income) from an Ad
=
Clickthrough value of the ad * Payout Rate * Clickthrough rate of the Ad * Webpage traffic * Frequency of Ad
In the above equation, Clickthrough value is the amount the advertiser pays per click for the Ad (this figure varies); the Payout Rate is the percentage of revenue to be paid for every click fixed by Google (this figure varies); Clickthrough rate is simply the # of times the ad is clicked on in a certain period of time divided by the # of times it is displayed during the same period; Webpage traffic is the # of visitors to your website; and Frequency of Ad is the # of times this particular ad appears on your webpage.
Let’s put some figures into the above equation and see what the income is. The figures below are for a single day:
Clickthrough Value 􀃆 30 cents or $0.30 (The advertiser pays 30 cents per click for the Ad, to Google)
Payout Rate 􀃆 50% or 0.5 (This is an assumption based on what many experts believe to be the current payout rate for most deals)
Clickthrough rate of the Ad 􀃆 the ad is displayed 100 times within the day and clicked by 9 people 􀃆 the clickthrough rate would be 0.09
Webpage traffic 􀃆 150 visitors during the days
Frequency of Ad 􀃆 100
The Income per day from a single ad would be = 0.30 * 0.5 * 0.09 * 150 * 100
= $202.5
If you consider this to be the average income per day, the total revenue generated within a month would be more than $6000. This is incredible, considering you basically did nothing to earn that money. We know of cases where people have earned even more than $25,000 a month with AdSense, which is a large sum to anyone.
Our goal is to equip you to get started on the road to making money with AdSense.
How much can I make with AdSense and how do I get started?
You’ve seen the nutty claims by so-called “internet experts” that strategies and programs they have devised enable surfers to earn thousands of dollars within a matter of days! Or minutes!! No such thing.
However, there are several lucrative programs that can provide an extremely generous income with comparatively little effort – Google AdSense is absolutely one of them.
But it takes some time, and it takes some planning, like anything real does. The rest of our report is all about unlocking that potential.
To start understanding the potential, think about how you make money with this program. Each time someone clicks an ad on your pages, you get a percentage of what Google is paid for placing that ad.
Revenue (or Income) from an Ad
=
Clickthrough value of the ad * Payout Rate * Clickthrough rate of the Ad * Webpage traffic * Frequency of Ad
In the above equation, Clickthrough value is the amount the advertiser pays per click for the Ad (this figure varies); the Payout Rate is the percentage of revenue to be paid for every click fixed by Google (this figure varies); Clickthrough rate is simply the # of times the ad is clicked on in a certain period of time divided by the # of times it is displayed during the same period; Webpage traffic is the # of visitors to your website; and Frequency of Ad is the # of times this particular ad appears on your webpage.
Let’s put some figures into the above equation and see what the income is. The figures below are for a single day:
Clickthrough Value 􀃆 30 cents or $0.30 (The advertiser pays 30 cents per click for the Ad, to Google)
Payout Rate 􀃆 50% or 0.5 (This is an assumption based on what many experts believe to be the current payout rate for most deals)
Clickthrough rate of the Ad 􀃆 the ad is displayed 100 times within the day and clicked by 9 people 􀃆 the clickthrough rate would be 0.09
Webpage traffic 􀃆 150 visitors during the days
Frequency of Ad 􀃆 100
The Income per day from a single ad would be = 0.30 * 0.5 * 0.09 * 150 * 100
= $202.5
If you consider this to be the average income per day, the total revenue generated within a month would be more than $6000. This is incredible, considering you basically did nothing to earn that money. We know of cases where people have earned even more than $25,000 a month with AdSense, which is a large sum to anyone.
Our goal is to equip you to get started on the road to making money with AdSense.
Get Extra Money Online: Learn Adsense:Google AdSense programs: Choose your weapon(s)!
Get Extra Money Online: Learn Adsense:
Google AdSense programs: Choose your weapon(s)!
Google currently (mid 2005) offers three programs: AdSense for content, AdSense for search, and Premium AdSense.
AdSense for content
AdSense for content is the main AdSense program – contextually targeted ads are displayed on your webpage, and you get paid for every click. These ads are specifically targeted to the content of your webpage. Consequently, if you change the content of your page, the ads that are displayed would also change. AdSense allows you good control over what ads get served, since there might be some obvious problems if it didn’t. These include:
Blocking Ads – you choose
While the ad selection is automatic, you can block unwanted ads – such as those from your competitors. You just tell Google which companies to block from your sites.
Reviewing and filtering Ads – semi-automatic
Google has its own strict policies for ad content (no profanity, no racial discrimination, etc). These are filtered out automatically from your point of view. Additionally, you can choose to block additional content through custom filters. This is slightly different than blocking an advertiser, since with this method an advertiser you generally allow may submit ads that would individually be filtered out.
Allowing the publisher to select an ad
In the rare case where Google’s content engines can’t make a clear match of ads to pages, they will let you pick which ads you want served. If you don’t pick, you’ll get public service spots.
The look-and-feel of Ads can be customized
Ads shouldn’t look out of place or be jarring on your website. Google allows you to customize colors and layout. You can choose options provided or have your own custom layout and color applied to the ads. The advertisers have no control over this; as the material appears on your site, you can and should select how it looks.
Tools for analysis
Tracking and analyzing the performance of any marketing campaign is critical. Google AdSense provides a range of comprehensive online reports that allow you to monitor and analyze your earnings as well as the performance of ads by © Copyright 2006 by Michael Rasmussen and Jason Tarasi - All Rights Reserved. www.ResellRightsBlowout.com Discover How to Turn Your Web Site's Content Into Cash!
many metrics, including size, color, and so forth, so you can make adjustments to maximize the value of the placements.
AdSense for Search
This is another program whereby Google allows you to ad a Google Search box to your website. By doing this, visitors to your site can search the entire internet from your website itself. In a way, your site becomes a host to Google. Except you make money!
The search results page that is displayed when a visitor on your website searches through the search box on the site itself, also displays Google Ads (AdWords ads) next to the usual listings, just as it would on Google.com. If the visitor clicks on any of these Google Ads, you get paid as well. Thus, with AdSense for search you can enhance your income potential beyond what just the content of your actual site can provide.
AdSense for search offers all the same options and controls as AdSense for content. These include ad customization, ad filtering, monitoring and tracking results, and so on.
Google AdSense Premium service
The AdSense Premium service provides advanced functionality and features, provided your website qualifies for it – which in fact very few sites do.
As a base requirement, your website should received at least 5 million search queries or 20 million page views a month to qualify for the Premium service. (We’re betting if your sites qualify for this level of service, you already know all about AdSense!)
Google AdSense programs: Choose your weapon(s)!
Google currently (mid 2005) offers three programs: AdSense for content, AdSense for search, and Premium AdSense.
AdSense for content
AdSense for content is the main AdSense program – contextually targeted ads are displayed on your webpage, and you get paid for every click. These ads are specifically targeted to the content of your webpage. Consequently, if you change the content of your page, the ads that are displayed would also change. AdSense allows you good control over what ads get served, since there might be some obvious problems if it didn’t. These include:
Blocking Ads – you choose
While the ad selection is automatic, you can block unwanted ads – such as those from your competitors. You just tell Google which companies to block from your sites.
Reviewing and filtering Ads – semi-automatic
Google has its own strict policies for ad content (no profanity, no racial discrimination, etc). These are filtered out automatically from your point of view. Additionally, you can choose to block additional content through custom filters. This is slightly different than blocking an advertiser, since with this method an advertiser you generally allow may submit ads that would individually be filtered out.
Allowing the publisher to select an ad
In the rare case where Google’s content engines can’t make a clear match of ads to pages, they will let you pick which ads you want served. If you don’t pick, you’ll get public service spots.
The look-and-feel of Ads can be customized
Ads shouldn’t look out of place or be jarring on your website. Google allows you to customize colors and layout. You can choose options provided or have your own custom layout and color applied to the ads. The advertisers have no control over this; as the material appears on your site, you can and should select how it looks.
Tools for analysis
Tracking and analyzing the performance of any marketing campaign is critical. Google AdSense provides a range of comprehensive online reports that allow you to monitor and analyze your earnings as well as the performance of ads by © Copyright 2006 by Michael Rasmussen and Jason Tarasi - All Rights Reserved. www.ResellRightsBlowout.com Discover How to Turn Your Web Site's Content Into Cash!
many metrics, including size, color, and so forth, so you can make adjustments to maximize the value of the placements.
AdSense for Search
This is another program whereby Google allows you to ad a Google Search box to your website. By doing this, visitors to your site can search the entire internet from your website itself. In a way, your site becomes a host to Google. Except you make money!
The search results page that is displayed when a visitor on your website searches through the search box on the site itself, also displays Google Ads (AdWords ads) next to the usual listings, just as it would on Google.com. If the visitor clicks on any of these Google Ads, you get paid as well. Thus, with AdSense for search you can enhance your income potential beyond what just the content of your actual site can provide.
AdSense for search offers all the same options and controls as AdSense for content. These include ad customization, ad filtering, monitoring and tracking results, and so on.
Google AdSense Premium service
The AdSense Premium service provides advanced functionality and features, provided your website qualifies for it – which in fact very few sites do.
As a base requirement, your website should received at least 5 million search queries or 20 million page views a month to qualify for the Premium service. (We’re betting if your sites qualify for this level of service, you already know all about AdSense!)
Get Extra Money Online: Learn Adsense:How the Ads Get On Your Site
Get Extra Money Online: Learn Adsense:
How the Ads Get On Your Site
Once you join the AdSense program – and Google approves your site or sites, which we’ll cover in detail shortly – the actual process of displaying ads on your website is extremely simple. You are provided with a small HTML script, which you can paste anywhere on your webpage. You may paste this code any number of times and on multiple pages, and watch the ads get served! Google automatically places AdWords ads that are most relevant, from its extensive advertiser base. Google employs various sophisticated algorithms to determine the relevancy of the ads to your content.
Before we get into how Google assesses sites, and whether a few or many placements of that magic script will deliver optimum results, let’s review the advantages of AdSense.
Advantages of the Google AdSense system
Google AdSense is simple to use and manage. Once approved, displaying ads on your webpage does not take time and requires minimal technical knowledge.
Google AdSense is very smart about ad selection. The ads that are displayed are only those that are relevant to your content, and Google has strict quality control on the general quality of the ads.
Google AdSense uses text-only ads. Far from being low-tech, text ads are more effective than flashy ads. The clickthrough rate of text ads is proven to be higher than that of animated ads! More clicks equals more money, and text ads equals more clicks. Also…text ads are very “low weight” and very fast loading. The AdSense program will not slow your website, or your visitors, down. You can also use graphic ads.
How the Ads Get On Your Site
Once you join the AdSense program – and Google approves your site or sites, which we’ll cover in detail shortly – the actual process of displaying ads on your website is extremely simple. You are provided with a small HTML script, which you can paste anywhere on your webpage. You may paste this code any number of times and on multiple pages, and watch the ads get served! Google automatically places AdWords ads that are most relevant, from its extensive advertiser base. Google employs various sophisticated algorithms to determine the relevancy of the ads to your content.
Before we get into how Google assesses sites, and whether a few or many placements of that magic script will deliver optimum results, let’s review the advantages of AdSense.
Advantages of the Google AdSense system
Google AdSense is simple to use and manage. Once approved, displaying ads on your webpage does not take time and requires minimal technical knowledge.
Google AdSense is very smart about ad selection. The ads that are displayed are only those that are relevant to your content, and Google has strict quality control on the general quality of the ads.
Google AdSense uses text-only ads. Far from being low-tech, text ads are more effective than flashy ads. The clickthrough rate of text ads is proven to be higher than that of animated ads! More clicks equals more money, and text ads equals more clicks. Also…text ads are very “low weight” and very fast loading. The AdSense program will not slow your website, or your visitors, down. You can also use graphic ads.
Get Extra Money Online: Learn Adsense:AdSense is an application of AdWords beyond Google.com
Get Extra Money Online: Learn Adsense:
AdSense is an application of AdWords beyond Google.com
Making “sense” of AdSense means understanding that it is really an offshoot of the older Google model, AdWords. But they are not the same thing.
Google AdWords
If you have ever searched on Google, you have seen AdWords.
Google AdWords are the small text ads that are displayed on the side of the search results in Google. These ads are contextual of course – in this case the context is the search terms you entered. The ads will be served based on what you’re looking for. So, if you do a search on “printing services” you will get ads for printing services along with your search results!
How does this generate money for Google and the advertisers?
Google AdWords works on a model known as pay-per-click. When someone clicks on an AdWords ad, the advertiser of that ad has to pay Google a certain amount. It’s easy to track and fully automated.
We say “certain amount” because that amount is different all the time and is subject to market forces – in this case, bidding. Something has to determine the placement of those ads, and what determines it is how much the advertiser offers to pay per click. When you submit this kind of ad to Google, you submit it with a bid – which is compared to other bids for similar keywords. It’s an auction style process.
The position of the AdWords ads is based on the bidding amount of keywords of an ad. Obviously, the higher the bid, the higher the position the bid buys you. For instance, if the highest bid for the keywords “Internet marketing” is 80 cents per click, you can get top position by bidding 90 cents. Then every time someone clicks on your ad, Google would charge you 90 cents, and you would retain the top position until someone else bids more for the same search word placement.
Google AdSense, as stated earlier, is an extension of Google AdWords. It takes the AdWords concept and moves it off of Google’s search page and onto thousands of other web pages. The ads that are displayed on the websites are Google AdWords ads.
It’s good for the advertiser, who gets more and broader displays, for Google, who charge more for this program, for you, who will make money from the clickthroughs on your pages, and also for the consumer, who will see cool ads for stuff they are probably interested in!
So how exactly are you making money from all this? You earn a share of the pay-per-click amount, every time a visitor clicks on the ad. So you just need to get ads on your site…
AdSense is an application of AdWords beyond Google.com
Making “sense” of AdSense means understanding that it is really an offshoot of the older Google model, AdWords. But they are not the same thing.
Google AdWords
If you have ever searched on Google, you have seen AdWords.
Google AdWords are the small text ads that are displayed on the side of the search results in Google. These ads are contextual of course – in this case the context is the search terms you entered. The ads will be served based on what you’re looking for. So, if you do a search on “printing services” you will get ads for printing services along with your search results!
How does this generate money for Google and the advertisers?
Google AdWords works on a model known as pay-per-click. When someone clicks on an AdWords ad, the advertiser of that ad has to pay Google a certain amount. It’s easy to track and fully automated.
We say “certain amount” because that amount is different all the time and is subject to market forces – in this case, bidding. Something has to determine the placement of those ads, and what determines it is how much the advertiser offers to pay per click. When you submit this kind of ad to Google, you submit it with a bid – which is compared to other bids for similar keywords. It’s an auction style process.
The position of the AdWords ads is based on the bidding amount of keywords of an ad. Obviously, the higher the bid, the higher the position the bid buys you. For instance, if the highest bid for the keywords “Internet marketing” is 80 cents per click, you can get top position by bidding 90 cents. Then every time someone clicks on your ad, Google would charge you 90 cents, and you would retain the top position until someone else bids more for the same search word placement.
Google AdSense, as stated earlier, is an extension of Google AdWords. It takes the AdWords concept and moves it off of Google’s search page and onto thousands of other web pages. The ads that are displayed on the websites are Google AdWords ads.
It’s good for the advertiser, who gets more and broader displays, for Google, who charge more for this program, for you, who will make money from the clickthroughs on your pages, and also for the consumer, who will see cool ads for stuff they are probably interested in!
So how exactly are you making money from all this? You earn a share of the pay-per-click amount, every time a visitor clicks on the ad. So you just need to get ads on your site…
Get Extra Money Online: Learn Adsense:What is Google AdSense?
Get Extra Money Online: Learn Adsense:
What is Google AdSense?
Google AdSense is an ad-serving program that places ads that “make sense” – specifically, that make sense based on relevant content, and assumptions about who might be interested in that content. AdSense is an application of the broader concept of Contextual Marketing. Contextual Marketing is just what it sounds like. On a website about custom cars, you might have an ad for fancy wheels or car care kits. On a website about off-roading, you might have an ad for durable truck tires or spotlight rigs. A hockey site might advertise hockey sticks…and a tennis site, tennis shoes. Contextual Marketing just means aligning the ad serving with the context/nature of the website and its audience, the same way like items are grouped in a store. And the “context” can be cut much finer than website level, it can be page level, article level, and so on, so the ads always match the material they are appearing near, and thus, appeal to the interest of the reader/buyer at any given moment.
So what’s in it for you – the website publisher/owner? That’s easy. Every time a visitor to your site clicks one of these ads, you make money. The better the ads are targeted, the more clicks you get, the more money you make. AdSense displays easy-to-read, text-based, relevant ads that don’t overshadow the content of your website or annoy visitors. Actually, you have seen hundreds of these ads yourself, as you’ll realize in a moment.
Today there are probably only a few places in your website that can directly make you money, if any. The magic of Google AdSense is this: It allows you to earn money through every page of your website. On top of that, with algorithms used to align ad content with page content Google automatically selects and displays ads for your website that are likely to generate the highest revenue for you.
What is Google AdSense?
Google AdSense is an ad-serving program that places ads that “make sense” – specifically, that make sense based on relevant content, and assumptions about who might be interested in that content. AdSense is an application of the broader concept of Contextual Marketing. Contextual Marketing is just what it sounds like. On a website about custom cars, you might have an ad for fancy wheels or car care kits. On a website about off-roading, you might have an ad for durable truck tires or spotlight rigs. A hockey site might advertise hockey sticks…and a tennis site, tennis shoes. Contextual Marketing just means aligning the ad serving with the context/nature of the website and its audience, the same way like items are grouped in a store. And the “context” can be cut much finer than website level, it can be page level, article level, and so on, so the ads always match the material they are appearing near, and thus, appeal to the interest of the reader/buyer at any given moment.
So what’s in it for you – the website publisher/owner? That’s easy. Every time a visitor to your site clicks one of these ads, you make money. The better the ads are targeted, the more clicks you get, the more money you make. AdSense displays easy-to-read, text-based, relevant ads that don’t overshadow the content of your website or annoy visitors. Actually, you have seen hundreds of these ads yourself, as you’ll realize in a moment.
Today there are probably only a few places in your website that can directly make you money, if any. The magic of Google AdSense is this: It allows you to earn money through every page of your website. On top of that, with algorithms used to align ad content with page content Google automatically selects and displays ads for your website that are likely to generate the highest revenue for you.
Get Extra Money Online: Learn Adsense:Make Sense of Google AdSense – and make money!
Get Extra Money Online: Learn Adsense:
Make Sense of Google AdSense – and make money!
As a successful web publisher looking to get to the next level, you are probably thinking about trying a number of different approaches to increasing revenue – especially your passive revenue, the money that just “shows up” from time to time while you focus on other things. You may be considering various forms of internet advertising. And you should.
Internet advertising has exceeded all expectations. The technology keeps advancing, and the popularity and ubiquity of the medium is incredible. Most companies can benefit from the Internet because it allows the chance to reach a global audience at never-before-possible speeds, with many kinds of filters to make sure the right audience sees the right message, and costs that are often surprisingly low. But many businesses make money online in ways that have very little to do with their own actual business, but with systems that connect various companies and offerings together.
You may be wondering how to make money easily with online advertising, and you have come to the right place!
The secret is that taking ads is a much more profitable strategy then placing ads for most websites. And the best way to make money with this right now is “hiding in plain sight” from the world’s most popular search engine company.
While there are many ways to approach online advertising, it makes sense the best would be offered by the ultimate search engine company, the company that is setting out to organize all of humanity’s vast amounts of information – Google. This method is Google Ad Words, and it’s sister program, Google AdSense. With Ad Words, Google makes a lot of money. With AdSense, web publishers – that’s you! – can reach a lot of people and make a lot of money too!
In this report, we’re going to focus in on how to make sense of, and a lot of money with, Google’s AdSense program.
Want to make five or ten or twenty thousand dollars a month automatically and be paid by one of the biggest Internet companies in the world?
We’ll describe what AdSense is, how it works, how to get started, how to maximize the program, and where to go from here! Ready?
First let’s examine what AdSense is and how it works.
Make Sense of Google AdSense – and make money!
As a successful web publisher looking to get to the next level, you are probably thinking about trying a number of different approaches to increasing revenue – especially your passive revenue, the money that just “shows up” from time to time while you focus on other things. You may be considering various forms of internet advertising. And you should.
Internet advertising has exceeded all expectations. The technology keeps advancing, and the popularity and ubiquity of the medium is incredible. Most companies can benefit from the Internet because it allows the chance to reach a global audience at never-before-possible speeds, with many kinds of filters to make sure the right audience sees the right message, and costs that are often surprisingly low. But many businesses make money online in ways that have very little to do with their own actual business, but with systems that connect various companies and offerings together.
You may be wondering how to make money easily with online advertising, and you have come to the right place!
The secret is that taking ads is a much more profitable strategy then placing ads for most websites. And the best way to make money with this right now is “hiding in plain sight” from the world’s most popular search engine company.
While there are many ways to approach online advertising, it makes sense the best would be offered by the ultimate search engine company, the company that is setting out to organize all of humanity’s vast amounts of information – Google. This method is Google Ad Words, and it’s sister program, Google AdSense. With Ad Words, Google makes a lot of money. With AdSense, web publishers – that’s you! – can reach a lot of people and make a lot of money too!
In this report, we’re going to focus in on how to make sense of, and a lot of money with, Google’s AdSense program.
Want to make five or ten or twenty thousand dollars a month automatically and be paid by one of the biggest Internet companies in the world?
We’ll describe what AdSense is, how it works, how to get started, how to maximize the program, and where to go from here! Ready?
First let’s examine what AdSense is and how it works.
Tuesday, 14 April 2009
Get Extra Money Online: Avoid Mistakes Of Making Money Online
Get Extra Money Online: Avoid Mistakes Of Making Money Online
for making money online the majority of people are jumping straight even before they are suitably prepared.
The same rules apply to the Internet marketing world even though there are a few greedy people trying to lead you up the garden path by declaring that you are going to make money online by only typing a few words and by a few clicks of the mouse. There is no thing like that and those that declare there is are just out to con you. Make sure that you can make money fast if you are excellent at learning new subjects quickly.
I confess it is a lot easier in comparison to what you have to endure in a normal working environment, being a servant to someone who does not care about your welfare as long as you come to work every day. You still need Disiplin and to have skills necessary to avoid making alot of classic mistakes that often lead to new Internet marketers failing off the ground before they get their Internet business .
It is real that the vast majority of new Internet marketers will hardly make a few cents and at best a few more dollars from online business and trading. While there are others who will earn more in a month than the normal working person earns in a whole year of being aslaves for a boss, but that can take a time.
"what comes first the chicken or the egg"? Most people don't have a clue
I do have a clue about one thing and know for certain is that to make money online you must first have some knowledge, interest and belief in the produce or service you intend to promote for your Internet business. Having three things in your product naturally reveal itself through the way you speak or write about them.
Established online gurus are so proficient at selling products or services online that they don't need to worry about having much knowledge or belief in what they sell .
It goes without saying then that I advise against choosing a product or service that you don't know anything about. In doing so greatly reduces the odds of succeeding in making money online.
Except of knowledge and belief There are a number of other factors such as having a good sales letter on your website, a skill in its own, a good marketing plan so that you know where and when and how you are going to advertise. This is where promoting affiliate products comes into its own, all the research has been carried out, the website and promotion tools have all been already tried and tested leaving you just the marketing costs to pick up. In my humble opinion it is one of the best ways to make alot of money when starting out.
Sunday, 12 April 2009
Chapter V: Online Trading Solutions :
Online Trading Solutions :
Such traditional traders, the traders have a web a number of options in how to establish and manage the front E-business.
The first question facing the trader to determine how the Web is responsible for the establishment and management of The front of the business of electronic:
1-Do he submit to a deal with another company by this process?
2-Created and managed by the electronic interface itself?
In the end, the choice depends on several things:
1-size of the company.
2-previous experiences in the management of the company's web and online trading.
3-capacity of technical staff in the company.
Companies small or medium-sized enterprises, which employ a small number of technicians and have the financial budget is weak, The best for the company to make a deal with another company to establish and manage the front E-business. Also, do a deal with another company is the ideal choice for large companies that Want to:
1-Test the electronic trading system, but without having to sacrifice much of the capital.
2-protect the internal network.
3-relies on experts in the field to set up sites on the Internet and thus the control of the later.
There are 3 providers who provide services in the establishment and administration of the electronic front of the business:
1-Internet Malls:
There are about 3 thousand complex on the Internet.
The complex consists of one front For a variety of electronic interfaces to the front. What is a successful management allow the sale and purchase between shops and each other, and also provides a uniform method of payment so that the buyer pays a one-time only For the purchase of products and services from various shops in the complex site. In theory, any compound has a capacity of Marketing more powerful than any stand-alone self-replace, which means that it attracts more customers. The only negative is the Should participate in the combined net profits.
2-Internet Service Providers ISP:
In addition to providing Internet service to many companies and individuals, the Internet service providers provide Services are also a host of electronic commerce. But in most of the time, the Internet service providers are interested in In providing a secure environment for financial transactions do not give great importance to the content store. This means that the trader Who benefit from the services of Internet service provider has to design its own or to give the task of design To another company. You can get a list of the best designers at the following locations: the world of the Internet. Recently, there are a number of Internet service providers who have begun to provide full-service solutions to the Faculty of online trading.
3-Telecommunications companies:
Started in telecommunications companies to provide services for online trading solutions are growing. The first customer of these companies are large and the other companies which are also used communication services.Many companies have tended to build and manage their own electronic front, despite the number The great complexities of technical and marketing with the concurrent trend. Development and the creation of any front E-must be replaced in the light of technical standards and customs of the same company. For example, the company Has a lot of equipment should be used Unix hardware and Linux software and tools The establishment and management of its website.
And companies that want to create their own to have 3 choices:
1-build the web site from the start.
2-Build web site through an electronic catalog or merchant server solutions.
3-Build web site through a sophisticated e-business.
Types of coated online trading solutions :
There is two types :
1-Coated or electronic catalog solutions with the merchant.
2-complete online trading suites.Both types provide the following functions:
- The creation of the front of the business .
- Display Product .
- Treatment of commercial applications .
- Financial payment processing .
- Provide support for other software, such as the expense of shipping or tax rate.
The only factor that differentiates between these two types is the degree permitted by the amendment and the number of parts supplied by the Must be added in order to obtain the complete solution. Both types will be discussed below.
First:
electronic catalogs and merchant servers:
Electronic catalogs are the virtual equivalent of the traditional Katlujat products. Valkatugat electronic (Such as traditional Alkatolujat) contain written descriptions and photographs of the goods as well as information on Altroyjat And reductions, payment methods, shipping methods. Characteristics found in electronic catalogs and software With the merchant make the management process and the creation of catalogs simple and inexpensive because the quotations and arranging and organizing Goods easy and clear.
And characteristics in this software include:
-Templates and assistants experts of wizrds To set up the front of the business and Catalog pages that contain images to describe the goods offered for sale.
-Electronic Shopping carts Which allows customers to collect goods for the purpose of purchasing a vehicle and put it in email to the pending completion of the shopping process.
- Forms to fill orders for electronic trading through the safe routes.
- A database for keeping the product specifications and prices as well as orders to customers.
- Integration with other software in order to calculate the cost of shipping, taxes and pay for the distribution process.
Second:
Groups of online trading :
Provide groups of online trading for merchants flexibility, specialization and integration in the amendment and support functions Electronic phenomenon, and the hidden. Group, the effectiveness of online trading shop, distributed to a number of Databases and servers and not on the database provider unilaterally, as is the case in the system catalogs Electronic merchant servers and solutions.Will be discussion groups, online trading through two examples of companies that are among the best companies in the area of online trading software packages:
Interworld:
http://www.interworld.com/Open Market: http://www.openmarket.com/The most important producer of Interworld company is Commerce Exchange with starting price of 75 thousand dollars.
The exchange of trade offers an open architecture and capable of scoring and went there.
This architecture supports the four basic functions:
1-Catalogsj: catalogs interactive models, which provide:
- Services Catalog for the diagnosis of the client's taste and also offers diagnostic products.
- Changing prices of goods and individual cuts.
- Guidance and suggestions for increasing customer purchasing goods or guidance to other goods or alternative or complementary Different .
- Comparison of various goods and advice based on the characteristics of the buyer or the date of purchase to the buyer .
- Assisting the client in the selection of goods.
2-Business administration orders: order management models which support :
- Obtaining the necessary information in order to establish a commercial.
- End of the commercial details of the order of payment, shipping, inventory and tax .
- Billing and account management, which includes addresses for billing and shipping addresses and information Credit cards and the maximum payment by credit card and verification of the validity of credit card.
3-Implementation:
the facades of multi-containing solutions and the implementation of the shipment.
4-Customer service:
the functions that allow customers the ability to confirm or change their personal information to the site and review the business and place orders review of the history of their purchases.
Such traditional traders, the traders have a web a number of options in how to establish and manage the front E-business.
The first question facing the trader to determine how the Web is responsible for the establishment and management of The front of the business of electronic:
1-Do he submit to a deal with another company by this process?
2-Created and managed by the electronic interface itself?
In the end, the choice depends on several things:
1-size of the company.
2-previous experiences in the management of the company's web and online trading.
3-capacity of technical staff in the company.
Companies small or medium-sized enterprises, which employ a small number of technicians and have the financial budget is weak, The best for the company to make a deal with another company to establish and manage the front E-business. Also, do a deal with another company is the ideal choice for large companies that Want to:
1-Test the electronic trading system, but without having to sacrifice much of the capital.
2-protect the internal network.
3-relies on experts in the field to set up sites on the Internet and thus the control of the later.
There are 3 providers who provide services in the establishment and administration of the electronic front of the business:
1-Internet Malls:
There are about 3 thousand complex on the Internet.
The complex consists of one front For a variety of electronic interfaces to the front. What is a successful management allow the sale and purchase between shops and each other, and also provides a uniform method of payment so that the buyer pays a one-time only For the purchase of products and services from various shops in the complex site. In theory, any compound has a capacity of Marketing more powerful than any stand-alone self-replace, which means that it attracts more customers. The only negative is the Should participate in the combined net profits.
2-Internet Service Providers ISP:
In addition to providing Internet service to many companies and individuals, the Internet service providers provide Services are also a host of electronic commerce. But in most of the time, the Internet service providers are interested in In providing a secure environment for financial transactions do not give great importance to the content store. This means that the trader Who benefit from the services of Internet service provider has to design its own or to give the task of design To another company. You can get a list of the best designers at the following locations: the world of the Internet. Recently, there are a number of Internet service providers who have begun to provide full-service solutions to the Faculty of online trading.
3-Telecommunications companies:
Started in telecommunications companies to provide services for online trading solutions are growing. The first customer of these companies are large and the other companies which are also used communication services.Many companies have tended to build and manage their own electronic front, despite the number The great complexities of technical and marketing with the concurrent trend. Development and the creation of any front E-must be replaced in the light of technical standards and customs of the same company. For example, the company Has a lot of equipment should be used Unix hardware and Linux software and tools The establishment and management of its website.
And companies that want to create their own to have 3 choices:
1-build the web site from the start.
2-Build web site through an electronic catalog or merchant server solutions.
3-Build web site through a sophisticated e-business.
Types of coated online trading solutions :
There is two types :
1-Coated or electronic catalog solutions with the merchant.
2-complete online trading suites.Both types provide the following functions:
- The creation of the front of the business .
- Display Product .
- Treatment of commercial applications .
- Financial payment processing .
- Provide support for other software, such as the expense of shipping or tax rate.
The only factor that differentiates between these two types is the degree permitted by the amendment and the number of parts supplied by the Must be added in order to obtain the complete solution. Both types will be discussed below.
First:
electronic catalogs and merchant servers:
Electronic catalogs are the virtual equivalent of the traditional Katlujat products. Valkatugat electronic (Such as traditional Alkatolujat) contain written descriptions and photographs of the goods as well as information on Altroyjat And reductions, payment methods, shipping methods. Characteristics found in electronic catalogs and software With the merchant make the management process and the creation of catalogs simple and inexpensive because the quotations and arranging and organizing Goods easy and clear.
And characteristics in this software include:
-Templates and assistants experts of wizrds To set up the front of the business and Catalog pages that contain images to describe the goods offered for sale.
-Electronic Shopping carts Which allows customers to collect goods for the purpose of purchasing a vehicle and put it in email to the pending completion of the shopping process.
- Forms to fill orders for electronic trading through the safe routes.
- A database for keeping the product specifications and prices as well as orders to customers.
- Integration with other software in order to calculate the cost of shipping, taxes and pay for the distribution process.
Second:
Groups of online trading :
Provide groups of online trading for merchants flexibility, specialization and integration in the amendment and support functions Electronic phenomenon, and the hidden. Group, the effectiveness of online trading shop, distributed to a number of Databases and servers and not on the database provider unilaterally, as is the case in the system catalogs Electronic merchant servers and solutions.Will be discussion groups, online trading through two examples of companies that are among the best companies in the area of online trading software packages:
Interworld:
http://www.interworld.com/Open Market: http://www.openmarket.com/The most important producer of Interworld company is Commerce Exchange with starting price of 75 thousand dollars.
The exchange of trade offers an open architecture and capable of scoring and went there.
This architecture supports the four basic functions:
1-Catalogsj: catalogs interactive models, which provide:
- Services Catalog for the diagnosis of the client's taste and also offers diagnostic products.
- Changing prices of goods and individual cuts.
- Guidance and suggestions for increasing customer purchasing goods or guidance to other goods or alternative or complementary Different .
- Comparison of various goods and advice based on the characteristics of the buyer or the date of purchase to the buyer .
- Assisting the client in the selection of goods.
2-Business administration orders: order management models which support :
- Obtaining the necessary information in order to establish a commercial.
- End of the commercial details of the order of payment, shipping, inventory and tax .
- Billing and account management, which includes addresses for billing and shipping addresses and information Credit cards and the maximum payment by credit card and verification of the validity of credit card.
3-Implementation:
the facades of multi-containing solutions and the implementation of the shipment.
4-Customer service:
the functions that allow customers the ability to confirm or change their personal information to the site and review the business and place orders review of the history of their purchases.
Chapter IV: Infrastructure Of Online Trading :
Most electronic commerce sites based on the same network infrastructure and communication protocols and standards and regulations of the web and Security systems.In this chapter we will focus on the basics of the software infrastructure and hardware which used for the purposes of sales and purchases of services and the conversation between the company and its customers And its trading partners.
Despite the fact that it is similar between the sites of electronic commerce is more than However, the different sites sometimes require special servers and parts, especially in locations where for example High number of visits and which need to be a particular way of selling and buying. In this chapter also will read from Some of these parts.When we discuss the structure of the infrastructure of the sites, we must focus filter that is not The only criterion. Most sites use the same technique!But the distinction between one location to another is how The use of this technique and the degree of interest in the commercial side of the site.
Network composed of several networks:
If we go back a few years back, we find that the companies were severely affected by the delivery of information Online forms and send to its employees, even to the particular geographic locations that are remote and inhabited A lot of people.But now, the company was able to send any information to any employee or customer or trading partner Or the general public in any place they are.
Many experts attribute the cause of this development to the Web.
But not for God, not 30 years or more of the investment and infrastructure development of the global network (Internet), what we have been able to Get on the web.
Many people use the Internet on a daily basis, but few understand how it works.In terms of Material) the physical), the Internet is a network of thousands of networks connected with each other. It is within these networks connected with each other:
1 -Fiqripalmtsalp columns with each other and that have a global reach
2 - A multitude of networks and the entry of partial distribution Thousands of institutional and private networks, which reach between servers of different organizations and companies) Which contains a lot of useful information. Is Backbones checks by service providers which include companies such as BBN Planet.
And PSINet and UUNET / MIS, Sprint, MCI.Each spinal column can send more than 300 terabytes each month.Micro-distribution networks for service providers by local and regional. Are exchanging data between online service providers and network service providers in the network entry points When you request information or data from your computer through the computer, the demand in most of the time will pass first Through a network of online service providers and then pass on the spinal column and one or more and then up to Another network of online service providers and finally to the computer, which has the information you requested.The answer to the request will pass the same way before.
However, each request and each answer there is no specific course Or previously installed. Rather, the request and the answer will be physically divided into parcels and each parcel into the path of The waves are special devices have a router.
These different routes are being planned against it by the Updated maps of the networks on the Internet and through these maps can demarcation routers Tracks of the packages.
Internet Protocols:
Most of the interesting things in the world of the Internet is that there is a certain control. This is Very reason that has prevented the companies from the initial investment in the Internet for commercial purposes.
Internet Not the same as the global system for mobile phones and administered by a small number of major telephone companies, which are Organization and enactment of laws by the governments and nations.
But the Internet is "organized chaos," which Works only because there are a lot of agreements that have taken place without any negotiations between all stakeholders IETF is a voluntary about the protocols that make the networks work, although the company Responsible for the development of criteria and characteristics of the Internet. According to one of specialist:"The problem of inter-networks is how to build a set of protocols that they could manage communication between Any two or more, which is used by each different operating systems.
To makes matters more complicated, each System connected with each other is not known characters from the rest of the regulations.
There is no hope Where is the knowledge System or any other software that are used or what used solid platform. "The protocol is a set of laws that define and determine how the two relate to each machine to some Across the network.Protocols that have been built by the Internet contains several basic designs:
1-interoperable:System support software and computers from the manufacturer Different companies.
This
- for electronic commerce
- I mean, that clients and employers will not have to Buy certain regulations for the conduct of trade.
2-layered:Any protocols that all work in layers so that each class will begin its work after the End class above or below it to complete its work. Each layer uses the data resulting from Class above or below it.
3-simple:Each layer is responsible for building some of the operations and functions
.4-end-to-end:Internet protocols are based on "end-to-end." This means that The interpretation and reading of data occur only in the application layer and not in the layers of the network.
As an example to clarify the picture, It is like the process of sending mail. Vsai mail does not know what is in the package or in the mail. Only The sender and the future are the only person who knew the nature of the message
TCP/IP:
Protocol, which provides solutions in the field of communication between global internetworks isTransmission Control Protocol/Internet Protocol.
This means that any computer to the system or connected to the Internet, it uses TCP/IPIn fact, this protocol is a two protocols:
1-Transmision Control Protocol TCP.
2-Internet Protocol IP.The transmission control protocol function is to make sure that the two robots can communicate with each other Reliable manner.
Contact for transmission control protocol must be offset by the receipt of data poems. If not This is obtained after a certain period of notification, the sender of the re-transmission of data. In order to The process of transmission or a response to the request, the request sender should be split into sections called small Each package contains the device address of the sender and the future. Here interfere protocol packets. Packet The Internet. Internet Protocol packets and coordinates the distribution of addresses.Using the current version Internet Protocol, the number of titles available for just over 4 billion (2 S 32). This figure seems very high especially as the number of computers currently in the world is in Millions only.
The problem is that the distribution of news items are not individually, but collectively. For example, when the HP free to request an electronic address, the group was given the headlines "15." This means that HP Company Employing more than 16 million starting from the address 15.0.0.0. To 15.255.255.255. And smaller groups are given For smaller firms.The only positive for the mass distribution of the addresses online is to reduce the burden of covering the fact that if the custom made Address that starts at 15, this means that the data must go to the computer to present the The problem, however, that the number of titles available will be greatly reduced in the coming years. This is why HP.
Network Reason, many experts have begun the design of Next Generation Internet Protocol IPng.This protocol
- which was re-named to the Protocol Internet version of the sixth
- has been used only recently and uses 128-bit for the formulation of Addresses.
This allows the computer to billion (number one in his right hand and 15 is zero) to contact the Internet.
Domain Names:
Domain names such as www.c4arab.com guide Computers to certain sites on the Internet. Names Scale is divided into parts and each part separated from the other points. Part of the far right is the name of The main domain and part of the extreme left is the name of the computer and the computer center is secondery domain .For example, in the domain www.c4arab.com www Is the name of the computer automationcom is the main domain and c4arab is secondery domain .Domain names on the basis of the hierarchy. In the top of the pyramid we find the root domain. And under the root domain Njaddalntaqat Home. And in 1997 there were 7 key domainscom,net,org,edu,gov,mil,Under the scope of each key is a layer of secondary ranges and below the last layer of the secondary domain At the bottom of the bottom of the pyramid and find the real computersWhen an individual wants to access a particular site, that is taking place through the domain name and not by Address digital. In the behind the scenes, the domain name server will be transferred to the appropriate address digital Each organization and institution. Particularly with the use of your domain name is called Have equipped two of the domain name, one major and one minor in order to guide the strong pressure. Is not Able with the name of the primary or secondary domain name to the title of the transfer of digital, the name will be sent To the root domain and then to the main domain. The main domain has a list of servers Bands of the secondary. Are sent from the main domain name to the scale of secondary meaning to the order Find the individual destination. In spite of that the process has gone through several Bmzodat, it takes just a Micro Seconds.Authority to assign numbers to control the Internet domain name system. While theNetwork Solutions company Issue and manage domain names for most ranges Home.Most of the majority of names that have made in previous years, containing the main domaincom.Of course, the names must be unique and unparalleled. But the problem lies in the fact that many companies Nevsalasm those around the world! For example, imagine the number of companies with the name "Persian Gulf"? However, preference Given to those who apply the name first. Applicant must prove that it has the legal right to use that name First. If the outbreak of the conflict between the two companies is the right domain name, the company which has the brand Former win. It is one of the roads to reduce the dispute over domain names is to issue the additional major bands. It is currently being updated
United Parcel Service UPS:
United Barsl Service established in 1907 for distribution and transmission business correspondence is the largest company Distributed in the world today. From ancient times and the United Barsl Service allows customers to query Rzmanm Mailing by telephone. This process cost about two dollars for each connection, which is an expensive operation. Therefore, In 1995 established the United Barsl Service site on the Internet. In this first experiment, the Site hosted on the provider and the only one, and contains a few pages of the complex. But between 1996 and 1997 the site was developed in order to fully service the customers better. The new site contains a lot of marketing information in addition to:
- To allow clients to query Troadhm mail via the Internet
- Determine the cost of transportation and the time it would take the package to reach the goal
- Determining the time of the day to representatives of the United Service Barsl game you receive while you are in your home Or your
- To explore the nearest places to send them game
Despite the fact that it is similar between the sites of electronic commerce is more than However, the different sites sometimes require special servers and parts, especially in locations where for example High number of visits and which need to be a particular way of selling and buying. In this chapter also will read from Some of these parts.When we discuss the structure of the infrastructure of the sites, we must focus filter that is not The only criterion. Most sites use the same technique!But the distinction between one location to another is how The use of this technique and the degree of interest in the commercial side of the site.
Network composed of several networks:
If we go back a few years back, we find that the companies were severely affected by the delivery of information Online forms and send to its employees, even to the particular geographic locations that are remote and inhabited A lot of people.But now, the company was able to send any information to any employee or customer or trading partner Or the general public in any place they are.
Many experts attribute the cause of this development to the Web.
But not for God, not 30 years or more of the investment and infrastructure development of the global network (Internet), what we have been able to Get on the web.
Many people use the Internet on a daily basis, but few understand how it works.In terms of Material) the physical), the Internet is a network of thousands of networks connected with each other. It is within these networks connected with each other:
1 -Fiqripalmtsalp columns with each other and that have a global reach
2 - A multitude of networks and the entry of partial distribution Thousands of institutional and private networks, which reach between servers of different organizations and companies) Which contains a lot of useful information. Is Backbones checks by service providers which include companies such as BBN Planet.
And PSINet and UUNET / MIS, Sprint, MCI.Each spinal column can send more than 300 terabytes each month.Micro-distribution networks for service providers by local and regional. Are exchanging data between online service providers and network service providers in the network entry points When you request information or data from your computer through the computer, the demand in most of the time will pass first Through a network of online service providers and then pass on the spinal column and one or more and then up to Another network of online service providers and finally to the computer, which has the information you requested.The answer to the request will pass the same way before.
However, each request and each answer there is no specific course Or previously installed. Rather, the request and the answer will be physically divided into parcels and each parcel into the path of The waves are special devices have a router.
These different routes are being planned against it by the Updated maps of the networks on the Internet and through these maps can demarcation routers Tracks of the packages.
Internet Protocols:
Most of the interesting things in the world of the Internet is that there is a certain control. This is Very reason that has prevented the companies from the initial investment in the Internet for commercial purposes.
Internet Not the same as the global system for mobile phones and administered by a small number of major telephone companies, which are Organization and enactment of laws by the governments and nations.
But the Internet is "organized chaos," which Works only because there are a lot of agreements that have taken place without any negotiations between all stakeholders IETF is a voluntary about the protocols that make the networks work, although the company Responsible for the development of criteria and characteristics of the Internet. According to one of specialist:"The problem of inter-networks is how to build a set of protocols that they could manage communication between Any two or more, which is used by each different operating systems.
To makes matters more complicated, each System connected with each other is not known characters from the rest of the regulations.
There is no hope Where is the knowledge System or any other software that are used or what used solid platform. "The protocol is a set of laws that define and determine how the two relate to each machine to some Across the network.Protocols that have been built by the Internet contains several basic designs:
1-interoperable:System support software and computers from the manufacturer Different companies.
This
- for electronic commerce
- I mean, that clients and employers will not have to Buy certain regulations for the conduct of trade.
2-layered:Any protocols that all work in layers so that each class will begin its work after the End class above or below it to complete its work. Each layer uses the data resulting from Class above or below it.
3-simple:Each layer is responsible for building some of the operations and functions
.4-end-to-end:Internet protocols are based on "end-to-end." This means that The interpretation and reading of data occur only in the application layer and not in the layers of the network.
As an example to clarify the picture, It is like the process of sending mail. Vsai mail does not know what is in the package or in the mail. Only The sender and the future are the only person who knew the nature of the message
TCP/IP:
Protocol, which provides solutions in the field of communication between global internetworks isTransmission Control Protocol/Internet Protocol.
This means that any computer to the system or connected to the Internet, it uses TCP/IPIn fact, this protocol is a two protocols:
1-Transmision Control Protocol TCP.
2-Internet Protocol IP.The transmission control protocol function is to make sure that the two robots can communicate with each other Reliable manner.
Contact for transmission control protocol must be offset by the receipt of data poems. If not This is obtained after a certain period of notification, the sender of the re-transmission of data. In order to The process of transmission or a response to the request, the request sender should be split into sections called small Each package contains the device address of the sender and the future. Here interfere protocol packets. Packet The Internet. Internet Protocol packets and coordinates the distribution of addresses.Using the current version Internet Protocol, the number of titles available for just over 4 billion (2 S 32). This figure seems very high especially as the number of computers currently in the world is in Millions only.
The problem is that the distribution of news items are not individually, but collectively. For example, when the HP free to request an electronic address, the group was given the headlines "15." This means that HP Company Employing more than 16 million starting from the address 15.0.0.0. To 15.255.255.255. And smaller groups are given For smaller firms.The only positive for the mass distribution of the addresses online is to reduce the burden of covering the fact that if the custom made Address that starts at 15, this means that the data must go to the computer to present the The problem, however, that the number of titles available will be greatly reduced in the coming years. This is why HP.
Network Reason, many experts have begun the design of Next Generation Internet Protocol IPng.This protocol
- which was re-named to the Protocol Internet version of the sixth
- has been used only recently and uses 128-bit for the formulation of Addresses.
This allows the computer to billion (number one in his right hand and 15 is zero) to contact the Internet.
Domain Names:
Domain names such as www.c4arab.com guide Computers to certain sites on the Internet. Names Scale is divided into parts and each part separated from the other points. Part of the far right is the name of The main domain and part of the extreme left is the name of the computer and the computer center is secondery domain .For example, in the domain www.c4arab.com www Is the name of the computer automationcom is the main domain and c4arab is secondery domain .Domain names on the basis of the hierarchy. In the top of the pyramid we find the root domain. And under the root domain Njaddalntaqat Home. And in 1997 there were 7 key domainscom,net,org,edu,gov,mil,Under the scope of each key is a layer of secondary ranges and below the last layer of the secondary domain At the bottom of the bottom of the pyramid and find the real computersWhen an individual wants to access a particular site, that is taking place through the domain name and not by Address digital. In the behind the scenes, the domain name server will be transferred to the appropriate address digital Each organization and institution. Particularly with the use of your domain name is called Have equipped two of the domain name, one major and one minor in order to guide the strong pressure. Is not Able with the name of the primary or secondary domain name to the title of the transfer of digital, the name will be sent To the root domain and then to the main domain. The main domain has a list of servers Bands of the secondary. Are sent from the main domain name to the scale of secondary meaning to the order Find the individual destination. In spite of that the process has gone through several Bmzodat, it takes just a Micro Seconds.Authority to assign numbers to control the Internet domain name system. While theNetwork Solutions company Issue and manage domain names for most ranges Home.Most of the majority of names that have made in previous years, containing the main domaincom.Of course, the names must be unique and unparalleled. But the problem lies in the fact that many companies Nevsalasm those around the world! For example, imagine the number of companies with the name "Persian Gulf"? However, preference Given to those who apply the name first. Applicant must prove that it has the legal right to use that name First. If the outbreak of the conflict between the two companies is the right domain name, the company which has the brand Former win. It is one of the roads to reduce the dispute over domain names is to issue the additional major bands. It is currently being updated
United Parcel Service UPS:
United Barsl Service established in 1907 for distribution and transmission business correspondence is the largest company Distributed in the world today. From ancient times and the United Barsl Service allows customers to query Rzmanm Mailing by telephone. This process cost about two dollars for each connection, which is an expensive operation. Therefore, In 1995 established the United Barsl Service site on the Internet. In this first experiment, the Site hosted on the provider and the only one, and contains a few pages of the complex. But between 1996 and 1997 the site was developed in order to fully service the customers better. The new site contains a lot of marketing information in addition to:
- To allow clients to query Troadhm mail via the Internet
- Determine the cost of transportation and the time it would take the package to reach the goal
- Determining the time of the day to representatives of the United Service Barsl game you receive while you are in your home Or your
- To explore the nearest places to send them game
Saturday, 11 April 2009
ChapterIII:Questions And General Discussion :
Is there a danger in the use of digital information?
There is a lack of reliability, safety, standards and protocols Adequate telecommunications.
- There is no bandwidth.
- Software development tools are still constantly changing and quickly.
- Difficult to process the Internet and online trading software with some applications and databases Currently in use.
- May require suppliers to particular Web servers and other infrastructure in addition to the network servers.
- Some software online trading does not fit programmatically and technically with some hardware or with some systems Operation.Possible stolen from the device, through the Inter Net, and companies need to a company The seriousness of the use of digital information which is known to destroy the device containing such information, or ..Sabotage Our reliance on them ...does not mean that we leave the papers which is the last station of the reference.The seriousness of the information that they may be exposed to theft from employee of the company itself .The risk of digital information:
1 - the possibility of theft of data, like information on paper, but the difference that the stolen data Digital place in a few seconds if the hackers to steal and thus would steal thousands of seconds in the And millions of data contrary to the information paper, it needs to be a massive transfer of all such papers and take A lot of time!! And may add the securities in the warehouse!!
2 - Easy to change in the case of penetration of digital data that unlike paper-based data will be detected by Easily.
3 - loss of CD or damage to harddesk would lead to the loss of digital data.
4 - The possible transfer of viruses on the way! Fifth point Imagine if suddenly disappeared from the world of electricity! How will the machines that store data!! This time we will wish if we had a hard copy for viewing! Therefore, the absence of electricity at any moment of any companies that could lead to a cessation of work!
Why digital information is better than paper-based information?
Much of the digital information on the cost for both companies because of the style of keeping the information And shared with companies or even in the search for a particular piece of information may be required by the company's digital information ..More and faster for companies ...there is no need to fax all the papers in a way that it is simple and rapid and Become a problem storing information ....Digital information is certainly better for it Moving quickly, conservation and less damage to their Storage volume of less Paper-based information may be damaged The digital can be stored in more than one place to preserve it
1 - easily search for information required.
2 - Easy Storage We do not need a huge place for storage.
3 - Easy retrieval.
4 - are not affected by the natural conditions in the event of floods, volcanoes, explosions in the towers as it was Has a digital copy of the store, it had not been harmed.
5 - Easy transfer of information from the existing location to another location.
6 - Easy on the amendment information.
7 - we can compare the programs based programming information such as statistical information and therefore the extraction of results In the form of graphical data or other results. Easy transfer and volume of information and more could be issued a number of copies without fear The loss .CD instead of a full library ... Imagine
How INTEL company use online trading for its favor ?
Intel Corp. is one of the leading companies producing and exporting sectors and processors, sells its products to major technology Manufacturing companies .The majority of sales happen in the computer industry as some manufacturers of computers, such as DELL used only Intel processors.Some manufacturers of computers mechanism Using Intel processors and the processors of its competitors as well. The competition is very high in the world of segments. Intel design personal Catalog and sent to the client for completion of commercial transactions. And in 1998, this Operation was carried out through the paper, which makes the distribution process is slow and costly and many times become These catalogs do not contain the old information on the new and modern.Some major companies such as Cisco, Dell started using the Internet in a small 1995 and 1996 And expand, but the pace is slow. On the other hand, Intel did not scrambled in the direction of online trading. When I opened Intel in the summer of 1998 for the sale of its website on the Internet, sent a report stating that the volume of sales Through online trading increased from zero to one billion dollars in just one month. We believe that Cisco Took 6 months to up to this amount!!! Why??
Online trading in 1998 was more advanced and civilized than the 1995 or 1996 and that Intel built the system More comprehensive. Intel has invested a new method of online trading for the trafficking and the company's management Decided to make online trading an important event in the history of the company so the company is serious about customer online trading.The site is a network called E-Business Program.The focus of this Program to provide technical support for many products such as processors, motherboards and memory .In 1998 Intel was able to reach hundreds of companies to small and medium-sized Around the world. These companies had to send orders through the browsers.
Getting to this site is permitted Only to authorized trading partners to enter.Ordering is the only part of what Intel provides for its customers. The site also provides a tracking service orders and the Library Email contains a lot of documentation for the product and all these actions reduce the pressure on Customer service officers who were sent this information manually in advance.In this new development for Intel, the company went to the extension of the program on small
-and medium
- The overall size of the contacts Bontl by phone and fax, while the contacts with the Intel Corp. Large companies were taking place across the electronic data interchange orEDI.What are the results of this transformation?Intel officials say that the company provided in every 45000 Fax to Taiwan three months alone , In 1999. The Intel customers using the web site permanently.
There is a lack of reliability, safety, standards and protocols Adequate telecommunications.
- There is no bandwidth.
- Software development tools are still constantly changing and quickly.
- Difficult to process the Internet and online trading software with some applications and databases Currently in use.
- May require suppliers to particular Web servers and other infrastructure in addition to the network servers.
- Some software online trading does not fit programmatically and technically with some hardware or with some systems Operation.Possible stolen from the device, through the Inter Net, and companies need to a company The seriousness of the use of digital information which is known to destroy the device containing such information, or ..Sabotage Our reliance on them ...does not mean that we leave the papers which is the last station of the reference.The seriousness of the information that they may be exposed to theft from employee of the company itself .The risk of digital information:
1 - the possibility of theft of data, like information on paper, but the difference that the stolen data Digital place in a few seconds if the hackers to steal and thus would steal thousands of seconds in the And millions of data contrary to the information paper, it needs to be a massive transfer of all such papers and take A lot of time!! And may add the securities in the warehouse!!
2 - Easy to change in the case of penetration of digital data that unlike paper-based data will be detected by Easily.
3 - loss of CD or damage to harddesk would lead to the loss of digital data.
4 - The possible transfer of viruses on the way! Fifth point Imagine if suddenly disappeared from the world of electricity! How will the machines that store data!! This time we will wish if we had a hard copy for viewing! Therefore, the absence of electricity at any moment of any companies that could lead to a cessation of work!
Why digital information is better than paper-based information?
Much of the digital information on the cost for both companies because of the style of keeping the information And shared with companies or even in the search for a particular piece of information may be required by the company's digital information ..More and faster for companies ...there is no need to fax all the papers in a way that it is simple and rapid and Become a problem storing information ....Digital information is certainly better for it Moving quickly, conservation and less damage to their Storage volume of less Paper-based information may be damaged The digital can be stored in more than one place to preserve it
1 - easily search for information required.
2 - Easy Storage We do not need a huge place for storage.
3 - Easy retrieval.
4 - are not affected by the natural conditions in the event of floods, volcanoes, explosions in the towers as it was Has a digital copy of the store, it had not been harmed.
5 - Easy transfer of information from the existing location to another location.
6 - Easy on the amendment information.
7 - we can compare the programs based programming information such as statistical information and therefore the extraction of results In the form of graphical data or other results. Easy transfer and volume of information and more could be issued a number of copies without fear The loss .CD instead of a full library ... Imagine
How INTEL company use online trading for its favor ?
Intel Corp. is one of the leading companies producing and exporting sectors and processors, sells its products to major technology Manufacturing companies .The majority of sales happen in the computer industry as some manufacturers of computers, such as DELL used only Intel processors.Some manufacturers of computers mechanism Using Intel processors and the processors of its competitors as well. The competition is very high in the world of segments. Intel design personal Catalog and sent to the client for completion of commercial transactions. And in 1998, this Operation was carried out through the paper, which makes the distribution process is slow and costly and many times become These catalogs do not contain the old information on the new and modern.Some major companies such as Cisco, Dell started using the Internet in a small 1995 and 1996 And expand, but the pace is slow. On the other hand, Intel did not scrambled in the direction of online trading. When I opened Intel in the summer of 1998 for the sale of its website on the Internet, sent a report stating that the volume of sales Through online trading increased from zero to one billion dollars in just one month. We believe that Cisco Took 6 months to up to this amount!!! Why??
Online trading in 1998 was more advanced and civilized than the 1995 or 1996 and that Intel built the system More comprehensive. Intel has invested a new method of online trading for the trafficking and the company's management Decided to make online trading an important event in the history of the company so the company is serious about customer online trading.The site is a network called E-Business Program.The focus of this Program to provide technical support for many products such as processors, motherboards and memory .In 1998 Intel was able to reach hundreds of companies to small and medium-sized Around the world. These companies had to send orders through the browsers.
Getting to this site is permitted Only to authorized trading partners to enter.Ordering is the only part of what Intel provides for its customers. The site also provides a tracking service orders and the Library Email contains a lot of documentation for the product and all these actions reduce the pressure on Customer service officers who were sent this information manually in advance.In this new development for Intel, the company went to the extension of the program on small
-and medium
- The overall size of the contacts Bontl by phone and fax, while the contacts with the Intel Corp. Large companies were taking place across the electronic data interchange orEDI.What are the results of this transformation?Intel officials say that the company provided in every 45000 Fax to Taiwan three months alone , In 1999. The Intel customers using the web site permanently.
ChapterIII:The Benefits And Limitations Of Online Trading :
Benefits of online trading for companies and institutions :
- online trading expand market extention to international and global extention. With little cost, could Any company and more consumers find the best suppliers and partners the most appropriate and quick and easy.
For example, in 1997 The Boeing Company for the provision of Mali 20% of the original cost, after the announcement of the The need to plant for the manufacture of the part of the company.
The announcement on the company's Web site. Hungarian company responded to this request has been presented the Hungarian company is cheaper, better and faster than the rest Companies.
- Reduce the costs of e-business creation, processing, distribution, preservation and retrieval of information on paper. For example, .
Finding the online procurement, companies can cut administrative costs for the purchase of 85 per cent - Ability to create highly specialized trades. For example, in a normal situation, the dog games can Purchased from any place of the animals. But now to find sites on the net only in the specialized dog games see http://www.dogtoys.com/!
- online trading allows the reduction of inventory through the use of the process of drawing management system Supply chain. In the drawing, the process begins with access to commercial demand by the consumer Just-in-Time and provide the consumer through the application of appropriate temporary manufacturing - The process of drawing allows the manufacture of the product or service in accordance with the requirements of the buyer and this gives the company an advantage Commercial rivals. The biggest example of this is for the manufacture of Dell computers. This study will be Later.
- online trading reduces the time between disbursement of funds and access to products and services.
- online trading has caused re-engineering business processes.
Through this change, the productivity of vendors .
Staff and administrators jump to more than 100 %
- online trading reduces the cost of telecommunications
- The Internet is much cheaper than the Value Added Networks.
Value
-added networks
-And other benefits include improving the image of the company and improve customer service and find new business partners and to facilitate Operations and reduce the time to send the products and services and raise productivity and the disposal of securities and reduce Finally, the costs of transportation and increase flexibility in the deal.
The benefits of online trading for consumers:
- Online trading gives consumers the option of shopping or to terminate the transactions 24 hours a day and in any On the day of the year from anywhere on Earth.
- Online trading provides many options for the consumer because of access to products and companies not Not available near the Asamthlk.
- In many cases, online trading is one of the cheapest places to shop because the seller can Shopping in the many sites on the Internet and compare each company with the goods again easily.Therefore, in the last Would appreciate it to get the best offer.While it is difficult, if necessary, visit each site Various geographical only goods in order to compare each company with another.
- In some cases, especially with digital products such as the online book, online trading Enable the buyer to send the goods quickly and easily to the seller.
- Customers can access the necessary information within seconds or minutes through online trading.On the other hand, it may take days and weeks to get a response if you request Information from the concrete.
- online trading allows to participate in virtual auctions.
- Online trading allows customers to exchange experiences and views on products and services across communities Email on the Internet (forums, for example).
- Online trading encourages competition, which means lower prices
Benefits of online trading to community:
- Online trading to allow the individual to work at home and reduce the time available for shopping, which means congestion Less traffic in the streets which lead to a reduction in the proportion of air pollution.
- Online trading to allow some of the goods to be sold cheaply, and thus income individuals who can Material is not high, they can not buy these goods, which means raising the standard of living of the society as a whole.
- Online trading allows people living in third world countries that have the products and goods not Available in their countries of origin. They can also obtain university degrees via the Internet.
- Online trading to facilitate the distribution of public services such as health, education and social services at Low price and higher efficiency.
The technical challenges of online trading:
- There is a lack of reliability, safety, standards and protocols.
- There is no adequate bandwidth for telecommunications.
- Software development tools are still constantly changing and quickly.
- Difficult to process the Internet and online trading software with some applications and databases Currently in use.
- May require suppliers to particular Web servers and other infrastructure in addition to the network servers.
- Some software online trading does not fit programmatically and technically with some hardware or with some systems Operation.
Non-technical challenges of online trading:
- Cost and justification: the cost of the development of online trading by the company itself may be very high and mistakes Resulting from lack of experience may cause disruption of online trading.There are several opportunities for its companies to These tasks, but not easy to know a company is appropriate.To justify such a system, the Director to deal with the physical benefits, a difficult calculation.
- Privacy and Security: This is a very important company in the world of the consumer, especially in the field of security, safety, and that a lot of people think that a strong 100%.Many people are reluctant to participate in the online trading by reasons of fear of disclosure of their privacy.
- Lack of trust and user resistance: some customers do not trust unknown vendors, which they see and trust Paperless transactions and electronic cash.
Other factors:
- Lack of touch products. Some customers would like to touch products before purchasing them.
- Many of the legal matters are not resolved in the online trading in particular matters related to Piracy.
- Online trading is still in phase I, which is characterized by rapid change. Many people would like to see Something fixed before investing in it.
- There are not enough buyers and sellers in many of the applications to make it profitable.
- Online trading has caused a breakdown in the relations of people with each other.
- Internet access is still expensive for many people and the connection speed is still slow in many Countries in the world.
- online trading expand market extention to international and global extention. With little cost, could Any company and more consumers find the best suppliers and partners the most appropriate and quick and easy.
For example, in 1997 The Boeing Company for the provision of Mali 20% of the original cost, after the announcement of the The need to plant for the manufacture of the part of the company.
The announcement on the company's Web site. Hungarian company responded to this request has been presented the Hungarian company is cheaper, better and faster than the rest Companies.
- Reduce the costs of e-business creation, processing, distribution, preservation and retrieval of information on paper. For example, .
Finding the online procurement, companies can cut administrative costs for the purchase of 85 per cent - Ability to create highly specialized trades. For example, in a normal situation, the dog games can Purchased from any place of the animals. But now to find sites on the net only in the specialized dog games see http://www.dogtoys.com/!
- online trading allows the reduction of inventory through the use of the process of drawing management system Supply chain. In the drawing, the process begins with access to commercial demand by the consumer Just-in-Time and provide the consumer through the application of appropriate temporary manufacturing - The process of drawing allows the manufacture of the product or service in accordance with the requirements of the buyer and this gives the company an advantage Commercial rivals. The biggest example of this is for the manufacture of Dell computers. This study will be Later.
- online trading reduces the time between disbursement of funds and access to products and services.
- online trading has caused re-engineering business processes.
Through this change, the productivity of vendors .
Staff and administrators jump to more than 100 %
- online trading reduces the cost of telecommunications
- The Internet is much cheaper than the Value Added Networks.
Value
-added networks
-And other benefits include improving the image of the company and improve customer service and find new business partners and to facilitate Operations and reduce the time to send the products and services and raise productivity and the disposal of securities and reduce Finally, the costs of transportation and increase flexibility in the deal.
The benefits of online trading for consumers:
- Online trading gives consumers the option of shopping or to terminate the transactions 24 hours a day and in any On the day of the year from anywhere on Earth.
- Online trading provides many options for the consumer because of access to products and companies not Not available near the Asamthlk.
- In many cases, online trading is one of the cheapest places to shop because the seller can Shopping in the many sites on the Internet and compare each company with the goods again easily.Therefore, in the last Would appreciate it to get the best offer.While it is difficult, if necessary, visit each site Various geographical only goods in order to compare each company with another.
- In some cases, especially with digital products such as the online book, online trading Enable the buyer to send the goods quickly and easily to the seller.
- Customers can access the necessary information within seconds or minutes through online trading.On the other hand, it may take days and weeks to get a response if you request Information from the concrete.
- online trading allows to participate in virtual auctions.
- Online trading allows customers to exchange experiences and views on products and services across communities Email on the Internet (forums, for example).
- Online trading encourages competition, which means lower prices
Benefits of online trading to community:
- Online trading to allow the individual to work at home and reduce the time available for shopping, which means congestion Less traffic in the streets which lead to a reduction in the proportion of air pollution.
- Online trading to allow some of the goods to be sold cheaply, and thus income individuals who can Material is not high, they can not buy these goods, which means raising the standard of living of the society as a whole.
- Online trading allows people living in third world countries that have the products and goods not Available in their countries of origin. They can also obtain university degrees via the Internet.
- Online trading to facilitate the distribution of public services such as health, education and social services at Low price and higher efficiency.
The technical challenges of online trading:
- There is a lack of reliability, safety, standards and protocols.
- There is no adequate bandwidth for telecommunications.
- Software development tools are still constantly changing and quickly.
- Difficult to process the Internet and online trading software with some applications and databases Currently in use.
- May require suppliers to particular Web servers and other infrastructure in addition to the network servers.
- Some software online trading does not fit programmatically and technically with some hardware or with some systems Operation.
Non-technical challenges of online trading:
- Cost and justification: the cost of the development of online trading by the company itself may be very high and mistakes Resulting from lack of experience may cause disruption of online trading.There are several opportunities for its companies to These tasks, but not easy to know a company is appropriate.To justify such a system, the Director to deal with the physical benefits, a difficult calculation.
- Privacy and Security: This is a very important company in the world of the consumer, especially in the field of security, safety, and that a lot of people think that a strong 100%.Many people are reluctant to participate in the online trading by reasons of fear of disclosure of their privacy.
- Lack of trust and user resistance: some customers do not trust unknown vendors, which they see and trust Paperless transactions and electronic cash.
Other factors:
- Lack of touch products. Some customers would like to touch products before purchasing them.
- Many of the legal matters are not resolved in the online trading in particular matters related to Piracy.
- Online trading is still in phase I, which is characterized by rapid change. Many people would like to see Something fixed before investing in it.
- There are not enough buyers and sellers in many of the applications to make it profitable.
- Online trading has caused a breakdown in the relations of people with each other.
- Internet access is still expensive for many people and the connection speed is still slow in many Countries in the world.
Friday, 10 April 2009
ChapterII: Questions And Discussion :
Saving a lot of staff, and dispense with the cost of salaries May is within the Online trading?? Where is the source of trade .. Commodity .. Customer?? They sell a loss .. Reasonably be done??
Nonbusiness online trading is atype of online trading .Because they are made through the Internet e-commerce, whether purely or partially It is through the Internet for electronic commerce is named, although it is a non-profit Imagine we have a charity exhibition on the ground by hand and some products are sold at a reduced price of course, or even Regular price Important that these funds would be attributed to the poor people The same case with the Web site of the exhibition, or a charitable institution is a charity sale of some products, both Or at the lowest price and the profit return for the poor people That is simply the idea) the subject needs to be to imagine) Advocacy for the Web's largest, as well as social issues, which guarantees the arrival of the issue to the The largest possible Everyone can enter their site and read for the money involved in the case without the need for communication The institution itself and to hear it from one of its members were constantly present, they do not ... True, but the site of an Islamic traded services For example, the advisory opinion of the Holy ahaadeeth And most important fund-raising The services are good A good site offering psychological counseling Rather than to have a clinic, nurses, Wu All services will be provided to the patient through the correspondence On the other hand, would be an advantage to the customer in terms of embarrassment and lack of knowledge of personality
What Is Meaning Of Nonbusiness Online Trading ?
Nonbusiness online trading ... Why named after its ...???The concept of trade based on the presence of a particular commodity and a provider of a commodity demanded for a commodity OF The market in which the circulation of goods For the application to our example The good, the service is not an institution designed to profitability, but aims to promote a certain idea or starter Or a certain benefit to the community is in the service (product) by The beneficiary is the recipient of the service or information service And the market is one of the largest markets (the Internet) is a very broad area of publishing As a finance or budget has other sources which are the beneficiaries of the provision of goods Vtagaf governments and certain charitable institutions and the financing of projects for community service
Nonbusiness online trading is atype of online trading .Because they are made through the Internet e-commerce, whether purely or partially It is through the Internet for electronic commerce is named, although it is a non-profit Imagine we have a charity exhibition on the ground by hand and some products are sold at a reduced price of course, or even Regular price Important that these funds would be attributed to the poor people The same case with the Web site of the exhibition, or a charitable institution is a charity sale of some products, both Or at the lowest price and the profit return for the poor people That is simply the idea) the subject needs to be to imagine) Advocacy for the Web's largest, as well as social issues, which guarantees the arrival of the issue to the The largest possible Everyone can enter their site and read for the money involved in the case without the need for communication The institution itself and to hear it from one of its members were constantly present, they do not ... True, but the site of an Islamic traded services For example, the advisory opinion of the Holy ahaadeeth And most important fund-raising The services are good A good site offering psychological counseling Rather than to have a clinic, nurses, Wu All services will be provided to the patient through the correspondence On the other hand, would be an advantage to the customer in terms of embarrassment and lack of knowledge of personality
What Is Meaning Of Nonbusiness Online Trading ?
Nonbusiness online trading ... Why named after its ...???The concept of trade based on the presence of a particular commodity and a provider of a commodity demanded for a commodity OF The market in which the circulation of goods For the application to our example The good, the service is not an institution designed to profitability, but aims to promote a certain idea or starter Or a certain benefit to the community is in the service (product) by The beneficiary is the recipient of the service or information service And the market is one of the largest markets (the Internet) is a very broad area of publishing As a finance or budget has other sources which are the beneficiaries of the provision of goods Vtagaf governments and certain charitable institutions and the financing of projects for community service
ChapterII: Classification Of Fields Of Online Trading And Its Sciences:Wal Mart Company Use Information Systems Between Institutions :
Wal Mart Company Use Information Systems Between Institutions:
Wal-Mart is the largest company in the world in the volume of sales.The volume of sales in 2001 Reached 220 billion $.But this is the sheer volume does not guarantee success in the market.Competition Forced some of the very companies selling to large retailers such as bankruptcy Mentgmri Ward Wal-Mart is aware that they need to be developed and to the use of technology. To become Companies is strong, it needs to consolidate and integrate its internal processes.The companies did, the Marketing departments, production and financial management can work effectively and efficiently with each other.This means reducing The cost of the company's management, which lead to the lifting of the value of profits. The standardization of internal processes leading to Better service to customers. Therefore, the Wal-Mart to use computers, networks and software In order to standardize internal operations. But this is not sufficient in itself.Wal-Mart needs to unite their efforts With suppliers and with customers is also more than the rest of the companies.Standard devices and networks began to change the trade as we know it since hundreds of years. For example, the Wal-Mart reports monthly profit and loss to the top suppliers for each commodity has been provided by this Provider.
One of the most important reasons for the consolidation of operations is the difficulty in forecasting market demand. And forecasting market demand Is the basis for the management of stockpiles and arranging distribution.In the past, and in most of the time, the seller Retail forecast by itself, and forecast its own supplier and the difference between the effectiveness of Altenbwin lead to missed: stocks Redundant or non-existent goods or opportunities lost, or losing a competition. Therefore, the major retailers have agreed Under the leadership of Wal-Mart to set up a process of "cooperation in the prediction and fill the shortfall To help retailers and their providers to agree on a predictable Uniform over the near to market demand, and then stop the process in order to transform the process from the world of dreams to The real world and real. Is committed to retailers and suppliers of this prediction system. This commitment to reduce the The volatility of the inventory process. The cases where the goods would be non-existent. Finally, the vendors Retailers can provide a marketing plan because they will not need to wait the reaction of suppliers (which are usually Are negative in the past).
Begin the process of data warehouse size by up to 30 terabytes. This warehouse has been designed Cooperation project to predict and fill in the shortfall. Carry out the system of "the retailer" to extract the data for Goods and Warner Lambert from the warehouse. Extracted data is stored in cooperation with the prediction and filling Shortfall. The agents of Wal-Mart to use this data and other data for the initial forecast of market demand. A copy of this initial prediction is sent to your cooperation in filling the lack of predictability of Warner Lambert. Company Receives planners and Warner Lambert, and believe this version and add their opinion on the initial prediction And offer suggestions. The revised version will be sent to Wal-Mart, which modify or approve the copy Modified and sent again to Warner Lambert. And so on until agreement is reached on the final version To predict the amount of market demand for each commodity. The use of these is the final version of the guide producers and Warner Lambert
Wal-Mart is the largest company in the world in the volume of sales.The volume of sales in 2001 Reached 220 billion $.But this is the sheer volume does not guarantee success in the market.Competition Forced some of the very companies selling to large retailers such as bankruptcy Mentgmri Ward Wal-Mart is aware that they need to be developed and to the use of technology. To become Companies is strong, it needs to consolidate and integrate its internal processes.The companies did, the Marketing departments, production and financial management can work effectively and efficiently with each other.This means reducing The cost of the company's management, which lead to the lifting of the value of profits. The standardization of internal processes leading to Better service to customers. Therefore, the Wal-Mart to use computers, networks and software In order to standardize internal operations. But this is not sufficient in itself.Wal-Mart needs to unite their efforts With suppliers and with customers is also more than the rest of the companies.Standard devices and networks began to change the trade as we know it since hundreds of years. For example, the Wal-Mart reports monthly profit and loss to the top suppliers for each commodity has been provided by this Provider.
One of the most important reasons for the consolidation of operations is the difficulty in forecasting market demand. And forecasting market demand Is the basis for the management of stockpiles and arranging distribution.In the past, and in most of the time, the seller Retail forecast by itself, and forecast its own supplier and the difference between the effectiveness of Altenbwin lead to missed: stocks Redundant or non-existent goods or opportunities lost, or losing a competition. Therefore, the major retailers have agreed Under the leadership of Wal-Mart to set up a process of "cooperation in the prediction and fill the shortfall To help retailers and their providers to agree on a predictable Uniform over the near to market demand, and then stop the process in order to transform the process from the world of dreams to The real world and real. Is committed to retailers and suppliers of this prediction system. This commitment to reduce the The volatility of the inventory process. The cases where the goods would be non-existent. Finally, the vendors Retailers can provide a marketing plan because they will not need to wait the reaction of suppliers (which are usually Are negative in the past).
Begin the process of data warehouse size by up to 30 terabytes. This warehouse has been designed Cooperation project to predict and fill in the shortfall. Carry out the system of "the retailer" to extract the data for Goods and Warner Lambert from the warehouse. Extracted data is stored in cooperation with the prediction and filling Shortfall. The agents of Wal-Mart to use this data and other data for the initial forecast of market demand. A copy of this initial prediction is sent to your cooperation in filling the lack of predictability of Warner Lambert. Company Receives planners and Warner Lambert, and believe this version and add their opinion on the initial prediction And offer suggestions. The revised version will be sent to Wal-Mart, which modify or approve the copy Modified and sent again to Warner Lambert. And so on until agreement is reached on the final version To predict the amount of market demand for each commodity. The use of these is the final version of the guide producers and Warner Lambert
ChapterII: Classification Of Fields Of Online Trading And Its Sciences: Multi-Scientific Nature Of Online Trading :
Multi-Scientific Nature Of Online Trading:
Because online trading is a new science in the new field, it is still the development of scientific principles And theory. It is obvious that the online trading depends on some of the science:
1- Marketing:
A lot of things that have a marketing relationship in the natural world is to be found in the relationship World of the Internet, such as advertising.
2- computer science:
Sometimes can be imperative programming languages and networks for the development and use Sites and the establishment of the online market.
3- psychological and consumer behavior:
Consumer behavior is Muftaj the company's success in the trade To the consumer. Also important is the behavior of the buyer.
4- aware of financial resources:
Banks and financial markets of the most important users of online trading.The financial agreements take considerable space in the world of the net.
5-Economics:
Online trading affected by the economic forces and has a strong impact on the economies of The world and the economies of the countries.
6-Management information systems:
Department of Information Systems Section is responsible for the use and management online trading.This science covers a lot of things, such as systems analysis to system integration In addition to planning regulations, security and implementation and others.
7- Accounting and auditing the accounts of the official business:
Processes that take place behind offices For electronic transactions is not much different from normal transactions. Examples of differences: the Audit In the accounts of electronic business transactions is a difficult process.
8- Administration:
It must be managed online trading is good and because of overlap in many of the science of online trading informed the Director may have to develop new theories and the discovery in science Administration.
9- Business law and ethics:
The ethical and legal matters are very important in the world of online trading Especially in global markets.From legal matters on how the Internet and how to deal with Piracy.
10- Other:
There are other science related to online trading, such as linguistics and robotsAnd critical systems, statistics and public policy. The online trading function for science Engineering, health, communication and publication of books and music.
Because online trading is a new science in the new field, it is still the development of scientific principles And theory. It is obvious that the online trading depends on some of the science:
1- Marketing:
A lot of things that have a marketing relationship in the natural world is to be found in the relationship World of the Internet, such as advertising.
2- computer science:
Sometimes can be imperative programming languages and networks for the development and use Sites and the establishment of the online market.
3- psychological and consumer behavior:
Consumer behavior is Muftaj the company's success in the trade To the consumer. Also important is the behavior of the buyer.
4- aware of financial resources:
Banks and financial markets of the most important users of online trading.The financial agreements take considerable space in the world of the net.
5-Economics:
Online trading affected by the economic forces and has a strong impact on the economies of The world and the economies of the countries.
6-Management information systems:
Department of Information Systems Section is responsible for the use and management online trading.This science covers a lot of things, such as systems analysis to system integration In addition to planning regulations, security and implementation and others.
7- Accounting and auditing the accounts of the official business:
Processes that take place behind offices For electronic transactions is not much different from normal transactions. Examples of differences: the Audit In the accounts of electronic business transactions is a difficult process.
8- Administration:
It must be managed online trading is good and because of overlap in many of the science of online trading informed the Director may have to develop new theories and the discovery in science Administration.
9- Business law and ethics:
The ethical and legal matters are very important in the world of online trading Especially in global markets.From legal matters on how the Internet and how to deal with Piracy.
10- Other:
There are other science related to online trading, such as linguistics and robotsAnd critical systems, statistics and public policy. The online trading function for science Engineering, health, communication and publication of books and music.
Subscribe to:
Posts (Atom)
