FREE E-BOOKS : LEARN GOOGLE ADSENSE AND HOW TO MAKE MONEY WITH ADSENSE
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Wednesday, 6 May 2009
Tuesday, 28 April 2009
Get Extra Money Online: Learn Google Adsense:Summary
Get Extra Money Online: Learn Google Adsense:
Summary
There are no “magic bullets” or “get rich quick” schemes that work. As an experienced Web marketer or publisher, you already know that.
But there are some ways to make really significant “passive” money on the Internet, and especially with Internet advertising. Of these, one of the best, and most legitimate, is Google AdSense, which you now know all about.
When you’re ready to get started with your AdSense program, the preceding information, combined with the following additional resources, will help you make the most of it!
Further AdSense Resources
Whether you have one website or 100, RSS feeds or no, blogs or no, below is a list of great tools, software, scripts, and other resources that can help you win in your Google AdSense campaign.
Tools and Scripts
These are tools that would help you in a variety of areas such as seeing what ads appear for specific keywords, tracking and analyzing clickthroughs and revenue, scripts and much more.
• AdSense Preview tool from Google – Preview your AdSense Ads
• AdSense Desktop – Tool for analyzing Google AdSense statistics
• AdSenseLog – Another tool for analyzing AdSense stats
• AdSenseCharts – Chart generator for your statistics
• Revenue Checker for Google AdSense – Checks and monitors revenue
• Google AdSense Sandbox Tool – shows what Ads would appear for specific keywords or content
• AdSense Web Tool – similar to the one above
• AdSense Tracker – Statistical Analysis and tracking
• AdSense Monitor – AdSense tracking script
• SysSense - A utility that puts your AdSense information in the Windows system tray
• AdSense Notifier – places AdSense information in a status bar
• AdSense™ Tracker - Another good tracking tool
• Google AdSense Tracking Script – Another tracking script
• AdSenseMasterFlex 2.0 - Script
• asRep: Google AdSense tracking script
AdSense Information Websites and Tutorials
• AssociatePrograms.com - AdSense Forum
• Digital Point - AdSense Forum
• Google AdSense Charts & Graphs
• Google AdSense Preview Tool
• Google AdSense Sandbox Tool
• GoogleRankings.com
• How to Boost Your AdSense Revenue
• JenSense - Making Sense of Contextual Advertising
• Search Engine Forums - Contextual Advertising Forums
• Search Engine Watch - AdSense Forum
• V7N Web Development Community - Google Forum
• Web Pro World - AdSense Forum
• Webmaster World - AdSense Forum
• Googlest
Summary
There are no “magic bullets” or “get rich quick” schemes that work. As an experienced Web marketer or publisher, you already know that.
But there are some ways to make really significant “passive” money on the Internet, and especially with Internet advertising. Of these, one of the best, and most legitimate, is Google AdSense, which you now know all about.
When you’re ready to get started with your AdSense program, the preceding information, combined with the following additional resources, will help you make the most of it!
Further AdSense Resources
Whether you have one website or 100, RSS feeds or no, blogs or no, below is a list of great tools, software, scripts, and other resources that can help you win in your Google AdSense campaign.
Tools and Scripts
These are tools that would help you in a variety of areas such as seeing what ads appear for specific keywords, tracking and analyzing clickthroughs and revenue, scripts and much more.
• AdSense Preview tool from Google – Preview your AdSense Ads
• AdSense Desktop – Tool for analyzing Google AdSense statistics
• AdSenseLog – Another tool for analyzing AdSense stats
• AdSenseCharts – Chart generator for your statistics
• Revenue Checker for Google AdSense – Checks and monitors revenue
• Google AdSense Sandbox Tool – shows what Ads would appear for specific keywords or content
• AdSense Web Tool – similar to the one above
• AdSense Tracker – Statistical Analysis and tracking
• AdSense Monitor – AdSense tracking script
• SysSense - A utility that puts your AdSense information in the Windows system tray
• AdSense Notifier – places AdSense information in a status bar
• AdSense™ Tracker - Another good tracking tool
• Google AdSense Tracking Script – Another tracking script
• AdSenseMasterFlex 2.0 - Script
• asRep: Google AdSense tracking script
AdSense Information Websites and Tutorials
• AssociatePrograms.com - AdSense Forum
• Digital Point - AdSense Forum
• Google AdSense Charts & Graphs
• Google AdSense Preview Tool
• Google AdSense Sandbox Tool
• GoogleRankings.com
• How to Boost Your AdSense Revenue
• JenSense - Making Sense of Contextual Advertising
• Search Engine Forums - Contextual Advertising Forums
• Search Engine Watch - AdSense Forum
• V7N Web Development Community - Google Forum
• Web Pro World - AdSense Forum
• Webmaster World - AdSense Forum
• Googlest
Get Extra Money Online: Learn Google Adsense:Part 3: Summary and Additional Resources:Two More AdSense Opportunities: RSS and Blogs
Get Extra Money Online: Learn Google Adsense:
Part 3: Summary and Additional Resources:
Two More AdSense Opportunities: RSS and Blogs
Adding Google Ads to your RSS feeds
RSS (Really Simple Syndication) has gained huge popularity on the Internet. RSS is an XML document format that organizes and stores news-like content from various sources into one source. Think of it like a newswire service, the kind of stuff that scrolls along the bottom of cable channels. A large percentage of the “news” items you find on any website that is not a major news portal got there through an RSS feed.
Google has introduced a specific program known as AdSense for RSS. Although, it is under beta testing currently (mid 2005), you can join this program now and start making money with it. RSS offers a variety of interesting content options that most websites themselves can’t match.
Google AdSense for feeds has its own set of policies. These can be accessed at:
http://www.google.com/support/adsense/bin/answer.py?answer=20134
Like the AdSense program, you must follow all guidelines in order to be accepted for the AdSense for feeds program.
Placing AdSense ads on your Blogs
Blogs are similar to RSS feeds in concept except they usually have one author rather than an aggregate of sources of the material they contain. Blogs (short for Web logs) are simple webpages where you can write articles and other content on a variety of topics, and both the famous and the unknown use these online diaries to share their thoughts, post pictures, and so on. The public can view this content and even comment on it in most cases.
Due to the considerable amount – and unlimited range – of content on Blogs, it may make sense to place AdSense ads on them. In fact, it is much easier to generate revenue from Blogs as compared to other web pages, at least in theory.
• First, blogs are full of content, most of which is original most of the time. The content may not be “good” from a human reader perspective but it is usually “good” according to Google’s scans. Thus, getting approved by Google AdSense may be easier.
• The content presented on the blog, in many cases, is quite diverse which, unlike a website that needs to be “about something” can be excused by the “everything and nothing” nature of most blogs. Consequently, the possibility of Google finding targeted ads that are relevant may increase.
• Google AdSense works only with those websites that are already indexed by Google. Blogs get indexed far more easily than regular webpages. Some blogs get indexed in as few as two to three days of submission. Thus, the chances of getting approved by Google AdSense increases
• Blogs can be created at practically no cost – much cheaper than commercial websites.
Part 3: Summary and Additional Resources:
Two More AdSense Opportunities: RSS and Blogs
Adding Google Ads to your RSS feeds
RSS (Really Simple Syndication) has gained huge popularity on the Internet. RSS is an XML document format that organizes and stores news-like content from various sources into one source. Think of it like a newswire service, the kind of stuff that scrolls along the bottom of cable channels. A large percentage of the “news” items you find on any website that is not a major news portal got there through an RSS feed.
Google has introduced a specific program known as AdSense for RSS. Although, it is under beta testing currently (mid 2005), you can join this program now and start making money with it. RSS offers a variety of interesting content options that most websites themselves can’t match.
Google AdSense for feeds has its own set of policies. These can be accessed at:
http://www.google.com/support/adsense/bin/answer.py?answer=20134
Like the AdSense program, you must follow all guidelines in order to be accepted for the AdSense for feeds program.
Placing AdSense ads on your Blogs
Blogs are similar to RSS feeds in concept except they usually have one author rather than an aggregate of sources of the material they contain. Blogs (short for Web logs) are simple webpages where you can write articles and other content on a variety of topics, and both the famous and the unknown use these online diaries to share their thoughts, post pictures, and so on. The public can view this content and even comment on it in most cases.
Due to the considerable amount – and unlimited range – of content on Blogs, it may make sense to place AdSense ads on them. In fact, it is much easier to generate revenue from Blogs as compared to other web pages, at least in theory.
• First, blogs are full of content, most of which is original most of the time. The content may not be “good” from a human reader perspective but it is usually “good” according to Google’s scans. Thus, getting approved by Google AdSense may be easier.
• The content presented on the blog, in many cases, is quite diverse which, unlike a website that needs to be “about something” can be excused by the “everything and nothing” nature of most blogs. Consequently, the possibility of Google finding targeted ads that are relevant may increase.
• Google AdSense works only with those websites that are already indexed by Google. Blogs get indexed far more easily than regular webpages. Some blogs get indexed in as few as two to three days of submission. Thus, the chances of getting approved by Google AdSense increases
• Blogs can be created at practically no cost – much cheaper than commercial websites.
Get Extra Money Online: Learn Google Adsense:Part 3: Summary and Additional Resources:AdSense Do’s and Don’ts
Get Extra Money Online: Learn Google Adsense:
Part 3: Summary and Additional Resources:
AdSense Do’s and Don’ts
Now that you know what AdSense is all about, we can offer the following do’s and don’ts – which more or less summarizes everything we’ve said so far.
Do’s
The first rule of using AdSense is to follow their terms of service. Google has exceptional monitoring ability, and if they find any violation of their TOS, your account will be suspended, rendering all your efforts moot.
Consider having a number of informative pages about varying topics but with a consistent theme for your website. That way you will have more ads to choose from and can possibly maximize your CTR.
Use keywords to your advantage. Higher paying keywords will usually but not always yield more rewards. Think relevance. Also use variations of keywords for added advantage.
Provide unique information on your web pages. The more specific the content of your website is, the more targeted your ads will be, and the more effective. Always focus on providing good quality information!
Experiment with various ad formats on your web page and choose those that suite your website. You can choose to display ads with different formats on one page.
Position your ad block in such a way that the ad is visible and yet it does not put off the readers. Ideally, place your ad in the top section of your webpage which can be viewed without scrolling down.
Use the Google AdSense preview toolbar to your advantage and see how the ads will appear on your website. Get a hands-on feel of how the visitor to your website will view your web page.
Use Google channels and other external tracking software to evaluate your performance on a routine basis.
Don’ts
Do not resort to fraudulent or deceptive means for generating clicks on the ads that are on your page. Some of the methods that are prohibited by Google AdSense are:
• Automated clicking programs
• Repeated manual clicks
• Using robots to generate clicks
• Clicking your own ads
• Tricking your visitors into clicking on your ads by using fraudulent means
Don’t have confusing layers of content. Content on your web page should not hide the ad text and URL. At the same time, it is advisable that you use same font type, size and color (background and font) for both the ads and the content on your web pages so that your ad does not announce itself as an outside ad. Ideally, your ad should look and feel like a part of your website.
Don’t have broken links on your site. Your website should not contain any broken links and should be easily navigable. Also, the content on your web pages should be informative, of high quality and the ads should be relevant to the content.
Don’t have old or illegal information on your site. Be careful about outdated information, plagiarized text and obscene or offensive material. Avoid using any of these on your web pages.
Part 3: Summary and Additional Resources:
AdSense Do’s and Don’ts
Now that you know what AdSense is all about, we can offer the following do’s and don’ts – which more or less summarizes everything we’ve said so far.
Do’s
The first rule of using AdSense is to follow their terms of service. Google has exceptional monitoring ability, and if they find any violation of their TOS, your account will be suspended, rendering all your efforts moot.
Consider having a number of informative pages about varying topics but with a consistent theme for your website. That way you will have more ads to choose from and can possibly maximize your CTR.
Use keywords to your advantage. Higher paying keywords will usually but not always yield more rewards. Think relevance. Also use variations of keywords for added advantage.
Provide unique information on your web pages. The more specific the content of your website is, the more targeted your ads will be, and the more effective. Always focus on providing good quality information!
Experiment with various ad formats on your web page and choose those that suite your website. You can choose to display ads with different formats on one page.
Position your ad block in such a way that the ad is visible and yet it does not put off the readers. Ideally, place your ad in the top section of your webpage which can be viewed without scrolling down.
Use the Google AdSense preview toolbar to your advantage and see how the ads will appear on your website. Get a hands-on feel of how the visitor to your website will view your web page.
Use Google channels and other external tracking software to evaluate your performance on a routine basis.
Don’ts
Do not resort to fraudulent or deceptive means for generating clicks on the ads that are on your page. Some of the methods that are prohibited by Google AdSense are:
• Automated clicking programs
• Repeated manual clicks
• Using robots to generate clicks
• Clicking your own ads
• Tricking your visitors into clicking on your ads by using fraudulent means
Don’t have confusing layers of content. Content on your web page should not hide the ad text and URL. At the same time, it is advisable that you use same font type, size and color (background and font) for both the ads and the content on your web pages so that your ad does not announce itself as an outside ad. Ideally, your ad should look and feel like a part of your website.
Don’t have broken links on your site. Your website should not contain any broken links and should be easily navigable. Also, the content on your web pages should be informative, of high quality and the ads should be relevant to the content.
Don’t have old or illegal information on your site. Be careful about outdated information, plagiarized text and obscene or offensive material. Avoid using any of these on your web pages.
Get Extra Money Online: Learn Adsense:Part 2: The 5-Step Plan to Success:Step 5 - Tracking and Reports
Get Extra Money Online: Learn Adsense:
Part 2: The 5-Step Plan to Success:
Step 5 - Tracking and Reports
Tracking the results of your marketing efforts can help you focus your efforts and make adjustments to win.
Google offers a great free tracking feature known as ‘Channels’. You can use these channels to track ads on specific URLs or to categorize ads based on their formats, keywords, location on web page and so on.
You can choose from two channel types offered by Google.
Part 2: The 5-Step Plan to Success:
Step 5 - Tracking and Reports
Tracking the results of your marketing efforts can help you focus your efforts and make adjustments to win.
Google offers a great free tracking feature known as ‘Channels’. You can use these channels to track ads on specific URLs or to categorize ads based on their formats, keywords, location on web page and so on.
You can choose from two channel types offered by Google.
URL Channels
This will help you track the performance of your web pages without altering your ad code. All you need to do to track your performance is to enter a full or partial URL in the channel and you’re done. A full page URL will track the performance of the specific page having that address. If you want to track all the pages on a specific domain, you need to enter a top-level domain name.
Custom Channels
Custom channels are used to track the performance of your webpage based on the criteria that you specify. You can choose what specific factor you would like to track and customize the channel according to your requirements.
As the name suggests, custom channels are very flexible, and if you have ever used any kind of data reporting tool you will find setting them up easy and logical. You can have up to 50 custom channels!
You can compare the performance of different ad formats and the relevancy of ads. You can also compare how ads on one page are performing when compared with ads on other pages. You can do so by assigning each group of pages to a specific channel and eventually comparing results in your customized channel reports. You can also see where your clicks are coming from by assigning a channel to each of your separate pages. Also, it is a good idea to name your channel in such a way that it is easy to identify different channels in reports, especially if you are using a dozen or more.
Server Logs
In addition to the ‘channel’ program offered by Google to track your AdSense ads on your web pages, you can also use any of the various high quality external AdSense tracking software packages to track your performance in greater detail (except actual revenues – you need to get that from Google). One major advantage of such software is that it runs locally, which enables you to access specific information that Google doesn’t track. Be aware that none of these third-party software solutions are “endorsed” by Google currently but most of them guarantee to operate within AdSense guidelines. Just make sure they do, because you don’t want to lose your account status over a technical violation by a third party.
Some of the information you can obtain by using tracking software:
• Referring website of all your visitors
• The type of web browser they are using
• Where the actual ad-clickers are coming from
• Search keywords typed in by the visitors to your website that eventually brought them to you
You should use a combination of Google channels and a reliable AdSense tracking program so as to get comprehensive information about your AdSense account.
Get Extra Money Online: Learn Adsense:Part 2: The 5-Step Plan to Success:Step 4 - Developing Content
Get Extra Money Online: Learn Adsense:
Part 2: The 5-Step Plan to Success:
Step 4 - Developing Content
Let’s assume you have good ads, good placement, and good traffic.
This step is all about how to tweak your pre-existing content to support the most effective profitability from your new AdSense program.
One major mistake many web publishers make now is to lard up their pages with a bazillion keywords for so-called “search engine optimization.” Do not fall into that trap and clutter your webpage with high-profile buzzwords that do not contribute to the value of your webpage or the experience of your intended audience. Remember, we’re focused here on clicks, which means bringing relevant readers to your site and giving them a good experience that puts them in an inquisitive or buying frame of mind.
As a general rule, all content shifts should make some kind of sense. You may well be able to make connections between articles on sports, to articles on sports medicine, to articles on herbal supplements which feature ads for those products. On the other, a web page on bicycles should not have ads for other kinds of pumps, if you know what we mean.
Before you decide to add that magic Google AdSense code on any page of your website, you should have dealt with the following two important steps:
• High quality textual content
Ensure that your web pages have enough textual content so that the AdSense program can set up ads that are relevant to the content on your pages. If you have very little content, it will be difficult for Google to determine the focus of your page and end up displaying only public service ads that do not earn any revenue.
• Use different page titles for different pages
Have unique page titles based on the specific content of each page. Avoid generic or vague page titles such as ‘Untitled Document’ or ‘Page 1’. Be crisp and precise and avoid using long phrases and difficult words in the page titles. If your page has a very long title, it might get banned from some search engines, so be pithy.
Part 2: The 5-Step Plan to Success:
Step 4 - Developing Content
Let’s assume you have good ads, good placement, and good traffic.
This step is all about how to tweak your pre-existing content to support the most effective profitability from your new AdSense program.
One major mistake many web publishers make now is to lard up their pages with a bazillion keywords for so-called “search engine optimization.” Do not fall into that trap and clutter your webpage with high-profile buzzwords that do not contribute to the value of your webpage or the experience of your intended audience. Remember, we’re focused here on clicks, which means bringing relevant readers to your site and giving them a good experience that puts them in an inquisitive or buying frame of mind.
As a general rule, all content shifts should make some kind of sense. You may well be able to make connections between articles on sports, to articles on sports medicine, to articles on herbal supplements which feature ads for those products. On the other, a web page on bicycles should not have ads for other kinds of pumps, if you know what we mean.
Before you decide to add that magic Google AdSense code on any page of your website, you should have dealt with the following two important steps:
• High quality textual content
Ensure that your web pages have enough textual content so that the AdSense program can set up ads that are relevant to the content on your pages. If you have very little content, it will be difficult for Google to determine the focus of your page and end up displaying only public service ads that do not earn any revenue.
• Use different page titles for different pages
Have unique page titles based on the specific content of each page. Avoid generic or vague page titles such as ‘Untitled Document’ or ‘Page 1’. Be crisp and precise and avoid using long phrases and difficult words in the page titles. If your page has a very long title, it might get banned from some search engines, so be pithy.
Get Extra Money Online: Learn Adsense:Part 2: The 5-Step Plan to Success:Step 3 - Researching Keywords
Get Extra Money Online: Learn Adsense:
Part 2: The 5-Step Plan to Success:
Step 3 - Researching Keywords
After you are done choosing the right format and location for your AdSense ads, don’t sit back and wait for the money to roll in just yet. The next important step is to choose the right keywords for your web pages. These will influence both who visits your site, and how AdSense assigns ads to you.
The number one mistake most website publishers make is to constantly choose high-paying (i.e. expensive!) keywords assuming that it will yield them more income. While it is tempting to choose such keywords to get higher rankings on search engines, be prudent when it comes to selecting the right keywords that go with the AdSense ads that are to be displayed.. Remember the goal here is
clicks, not SEO rankings. This is a case where you often do not get what you pay for.
Consider this scenario. Your webpage talks about wine tasting courses. You review search phrases and keywords with “wine” in it and you find “wine rack” is in the top three and available, so you buy it. The corresponding ads also focus on buying wine racks online, wine storage and building your own wine racks. After a week when you check on the statistics of your webpage and AdSense account, you see that you are losing visitors and your income is dipping! The keyword selection is faulty in this case even though it seemed like a good idea at the time.
Why? The visitors to your webpage were actually looking for wine racks and have landed on your webpage talking about wine tasting courses instead. The wine course types want to sign up for the courses, maybe buy a book on wine, or a wine of the month club. They don’t want to build a wine rack. Think strategically, not tactically.
Just because a keyword is high paying and is seemingly related, does not mean it is totally relevant and you need something relevant. Relevance is more important than value! In the above case, you could have – and should have – chosen wine tasting tour, wine tasting party, wine tasting event, wine tasting class, wine tasting school, course tasting wine and so on. You are interested in relevance more than popularity. Tasting is a match. Racks are not.
Let’s look at some of the ways in which you can research your keywords for AdSense ads:
• You can check out the popularity of various keywords if you already have an account with Google AdWords. This way you will get an idea of the popularity of various keywords as well as the cost and returns that entail.
• Google AdWords also has a tool known as the AdWords Keywords Tool which can sometimes help you search for alternate keywords and variations.
• Another tool known as Keyword Analyzer can generate numerous key phrases that are typed by Internet users in different search engines.
• Consider getting a WordTracker account. They have an excellent tool that suggests top 1,000 most popular keywords. This tool can also help you create a list of relevant keywords for your webpage. You can learn a lot from a small investment here.
• Another great idea is to search for top 100 keywords on 7search which will give you an idea of high-paying keywords.
Your clickthrough rate will be boosted tremendously by including the right keywords in your web copy, of course. Keywords occurring in your ads are usually highlighted on the search engine results page. This also helps in drawing additional attention to your ad.
The URL of your webpage is also an integral part of achieving success on Google AdSense program, as it is on the Web generally. Current wisdom holds that the keywords in the URL are equally if not more important than the ones featured in the actual webpage content or in metatags. If you change your ordinary URL to a keyword rich URL relevant to your market, it is possible to raise your CTR as much as 200% or more without doing anything else.
Obvious domain names with the keywords that you want might be expensive to purchase from a broker, but you can also buy used domain names that are no longer active, often for just a few dollars per year.
Part 2: The 5-Step Plan to Success:
Step 3 - Researching Keywords
After you are done choosing the right format and location for your AdSense ads, don’t sit back and wait for the money to roll in just yet. The next important step is to choose the right keywords for your web pages. These will influence both who visits your site, and how AdSense assigns ads to you.
The number one mistake most website publishers make is to constantly choose high-paying (i.e. expensive!) keywords assuming that it will yield them more income. While it is tempting to choose such keywords to get higher rankings on search engines, be prudent when it comes to selecting the right keywords that go with the AdSense ads that are to be displayed.. Remember the goal here is
clicks, not SEO rankings. This is a case where you often do not get what you pay for.
Consider this scenario. Your webpage talks about wine tasting courses. You review search phrases and keywords with “wine” in it and you find “wine rack” is in the top three and available, so you buy it. The corresponding ads also focus on buying wine racks online, wine storage and building your own wine racks. After a week when you check on the statistics of your webpage and AdSense account, you see that you are losing visitors and your income is dipping! The keyword selection is faulty in this case even though it seemed like a good idea at the time.
Why? The visitors to your webpage were actually looking for wine racks and have landed on your webpage talking about wine tasting courses instead. The wine course types want to sign up for the courses, maybe buy a book on wine, or a wine of the month club. They don’t want to build a wine rack. Think strategically, not tactically.
Just because a keyword is high paying and is seemingly related, does not mean it is totally relevant and you need something relevant. Relevance is more important than value! In the above case, you could have – and should have – chosen wine tasting tour, wine tasting party, wine tasting event, wine tasting class, wine tasting school, course tasting wine and so on. You are interested in relevance more than popularity. Tasting is a match. Racks are not.
Let’s look at some of the ways in which you can research your keywords for AdSense ads:
• You can check out the popularity of various keywords if you already have an account with Google AdWords. This way you will get an idea of the popularity of various keywords as well as the cost and returns that entail.
• Google AdWords also has a tool known as the AdWords Keywords Tool which can sometimes help you search for alternate keywords and variations.
• Another tool known as Keyword Analyzer can generate numerous key phrases that are typed by Internet users in different search engines.
• Consider getting a WordTracker account. They have an excellent tool that suggests top 1,000 most popular keywords. This tool can also help you create a list of relevant keywords for your webpage. You can learn a lot from a small investment here.
• Another great idea is to search for top 100 keywords on 7search which will give you an idea of high-paying keywords.
Your clickthrough rate will be boosted tremendously by including the right keywords in your web copy, of course. Keywords occurring in your ads are usually highlighted on the search engine results page. This also helps in drawing additional attention to your ad.
The URL of your webpage is also an integral part of achieving success on Google AdSense program, as it is on the Web generally. Current wisdom holds that the keywords in the URL are equally if not more important than the ones featured in the actual webpage content or in metatags. If you change your ordinary URL to a keyword rich URL relevant to your market, it is possible to raise your CTR as much as 200% or more without doing anything else.
Obvious domain names with the keywords that you want might be expensive to purchase from a broker, but you can also buy used domain names that are no longer active, often for just a few dollars per year.
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