Get Extra Money Online: Learn Google Adsense:
Part 3: Summary and Additional Resources:
AdSense Do’s and Don’ts
Now that you know what AdSense is all about, we can offer the following do’s and don’ts – which more or less summarizes everything we’ve said so far.
Do’s
The first rule of using AdSense is to follow their terms of service. Google has exceptional monitoring ability, and if they find any violation of their TOS, your account will be suspended, rendering all your efforts moot.
Consider having a number of informative pages about varying topics but with a consistent theme for your website. That way you will have more ads to choose from and can possibly maximize your CTR.
Use keywords to your advantage. Higher paying keywords will usually but not always yield more rewards. Think relevance. Also use variations of keywords for added advantage.
Provide unique information on your web pages. The more specific the content of your website is, the more targeted your ads will be, and the more effective. Always focus on providing good quality information!
Experiment with various ad formats on your web page and choose those that suite your website. You can choose to display ads with different formats on one page.
Position your ad block in such a way that the ad is visible and yet it does not put off the readers. Ideally, place your ad in the top section of your webpage which can be viewed without scrolling down.
Use the Google AdSense preview toolbar to your advantage and see how the ads will appear on your website. Get a hands-on feel of how the visitor to your website will view your web page.
Use Google channels and other external tracking software to evaluate your performance on a routine basis.
Don’ts
Do not resort to fraudulent or deceptive means for generating clicks on the ads that are on your page. Some of the methods that are prohibited by Google AdSense are:
• Automated clicking programs
• Repeated manual clicks
• Using robots to generate clicks
• Clicking your own ads
• Tricking your visitors into clicking on your ads by using fraudulent means
Don’t have confusing layers of content. Content on your web page should not hide the ad text and URL. At the same time, it is advisable that you use same font type, size and color (background and font) for both the ads and the content on your web pages so that your ad does not announce itself as an outside ad. Ideally, your ad should look and feel like a part of your website.
Don’t have broken links on your site. Your website should not contain any broken links and should be easily navigable. Also, the content on your web pages should be informative, of high quality and the ads should be relevant to the content.
Don’t have old or illegal information on your site. Be careful about outdated information, plagiarized text and obscene or offensive material. Avoid using any of these on your web pages.
Showing posts with label TRAFFIC. Show all posts
Showing posts with label TRAFFIC. Show all posts
Tuesday, 28 April 2009
Get Extra Money Online: Learn Adsense:Part 2: The 5-Step Plan to Success:Step 2 - Ad Placement
Get Extra Money Online: Learn Adsense:
Part 2: The 5-Step Plan to Success:
Step 2 - Ad Placement
“Location, location, location.” It is true in real estate and true in advertising, including web advertising. Since the “location” of the user is your site already, the “location” of the ad in this context means on which pages, where on the pages, and so on. As noted, the less an ad looks like an ad, the more effective it is likely to be.
Then there are general design and usability factors to consider.
If your webpage is cluttered and you can’t dispense with any content, you may want to break it down further into sections or more pages to provide easier reading. This also gives you the potential benefit of placing additional ads.
As noted, we generally recommend text-based ads. However, text-dense sites may actually do better with image ads. If your site has very few graphics, you may want to balance it out by putting image-based ads. In the monotony of a lot of dense written information, image-based ads and graphics provide what’s called visual relief. This can also prompt clicks.
Where should you put the ads? The chances of your ad getting noticed by the visitors to your site increases greatly if you place ads as close to the top of your webpage as possible.
If you choose to place so-called ‘skyscraper’ ads – in magazines these would be called columns – on the sidebars of your webpage, it would be wise to place them on the right side of your principal content areas. The reason for this is the visitor to your page (in most languages) will read from left to right, he or she will chance upon the ad ultimately, if not consciously then at least out of habit. Their eyes will go there. From the left, they can visually “skip” the ad when they start reading next to it.
Your ads should be placed in such a way that it matches the links to other
websites on your site. If you already have a links section on your site, put the AdSense links in that section or list. This is not dishonest – if it were Google would not allow it.
Obviously if you have a “most popular” area on your website, such as a page that is updated daily with some kind of material that people bookmark to revisit often, place your ad(s) there instead of somewhere else that may get less traffic. For many websites the home page is not actually the most accessed area. If you don’t know what the traffic pattern is on your sites, it’s easy to find out – ask your hosting provider about usage logs.
One more thing: While some affiliate marketing programs encourage host sites to encourage clicks directly, it is not appropriate to expressly ask your readers to click on the ads served by the Google programs. Not only is it unprofessional and arguably unethical, it also annoys people and moreover Google AdSense actually prohibits any such activity. You can neither directly solicit clicks nor can you do anything considered deceptive to encourage clicks.
In conclusion, the emphasis is always on quality of content on your web pages.
Good and interesting content makes your site better, more acceptable to Google, more likely to win with AdSense, and therefore more profitable for you!
Part 2: The 5-Step Plan to Success:
Step 2 - Ad Placement
“Location, location, location.” It is true in real estate and true in advertising, including web advertising. Since the “location” of the user is your site already, the “location” of the ad in this context means on which pages, where on the pages, and so on. As noted, the less an ad looks like an ad, the more effective it is likely to be.
Then there are general design and usability factors to consider.
If your webpage is cluttered and you can’t dispense with any content, you may want to break it down further into sections or more pages to provide easier reading. This also gives you the potential benefit of placing additional ads.
As noted, we generally recommend text-based ads. However, text-dense sites may actually do better with image ads. If your site has very few graphics, you may want to balance it out by putting image-based ads. In the monotony of a lot of dense written information, image-based ads and graphics provide what’s called visual relief. This can also prompt clicks.
Where should you put the ads? The chances of your ad getting noticed by the visitors to your site increases greatly if you place ads as close to the top of your webpage as possible.
If you choose to place so-called ‘skyscraper’ ads – in magazines these would be called columns – on the sidebars of your webpage, it would be wise to place them on the right side of your principal content areas. The reason for this is the visitor to your page (in most languages) will read from left to right, he or she will chance upon the ad ultimately, if not consciously then at least out of habit. Their eyes will go there. From the left, they can visually “skip” the ad when they start reading next to it.
Your ads should be placed in such a way that it matches the links to other
websites on your site. If you already have a links section on your site, put the AdSense links in that section or list. This is not dishonest – if it were Google would not allow it.
Obviously if you have a “most popular” area on your website, such as a page that is updated daily with some kind of material that people bookmark to revisit often, place your ad(s) there instead of somewhere else that may get less traffic. For many websites the home page is not actually the most accessed area. If you don’t know what the traffic pattern is on your sites, it’s easy to find out – ask your hosting provider about usage logs.
One more thing: While some affiliate marketing programs encourage host sites to encourage clicks directly, it is not appropriate to expressly ask your readers to click on the ads served by the Google programs. Not only is it unprofessional and arguably unethical, it also annoys people and moreover Google AdSense actually prohibits any such activity. You can neither directly solicit clicks nor can you do anything considered deceptive to encourage clicks.
In conclusion, the emphasis is always on quality of content on your web pages.
Good and interesting content makes your site better, more acceptable to Google, more likely to win with AdSense, and therefore more profitable for you!
Get Extra Money Online: Learn Adsense:Part 1: Join the AdSense Program
Get Extra Money Online: Learn Adsense:
Part 1: Join the AdSense Program
Understanding Google policies
We discussed earlier how rewarding the Google AdSense program can be. However, joining the Google AdSense program is not that easy or everyone in the world would do it (which would defeat its purpose, ultimately). You have to be approved by Google in order to create your AdSense account and start earning money from it.
How do you get approved? Google famously has never publicly published details of its approval process, there are tips you should follow to ensure a high possibility of getting approved.
The good news is that Google does publish its policies and you do not need to be a member to read them. You should read them and be certain that you are in 100% compliance with them, not only when attempting to start your AdSense account, but once you are already a member. They update these policies regularly and a violation will get you suspended. A list of Google AdSense policies can be seen at: https://www.google.com/adsense/support/bin/answer.py?answer=48182&sourceid=aso&subid=ww-ww-et-asui&medium=link&gsessionid=I3ty-GAqmYueAGHmA_JG-w
Content – The Key to AdSense!
As stated earlier, we cannot say exactly how Google decides to accept or reject a site. However, one thing is for sure – the main criterion for approval is always the content of the website!
Most sites get rejected simply because they do not have any – or enough – good content. What constitutes “good” content? We can say what it is not. The types of websites that only have links and “filler” content aimed at attracting Search Engines, and sites that do not offer any informational content but solely focus on their own products and services. Google is one of the smartest companies on the Internet, and they can easily tell “junk” content from “real” content, even if many web surfers themselves can’t.
Google approves websites that have significant real content. These could be in the form of informational articles, analyses of various topics, and much more. For business websites that solely focus on selling their products and services through their website, including informational articles about their industry is smart, and this data is usually pretty easily available.
Another reason why most business websites do not qualify for the program, is that most businesses are specialized, and these websites are most likely to get Ads from their competitors, as only those ads would be relevant. As discussed, competitor ads would be blocked by you, filtered by Google, or both, so an AdSense program that serves no ads makes no sense!
Similarly, websites that focus only on links for generating search engine traffic do not have any content at all, according to both common sense and Google. These sites may rack up fairly high traffic scores and so forth, but they do not qualify for AdSense.
One of the best and simplest strategies is to include at least 30 to 40 informational articles of 400 to 450 words each and update them from time to time. Writing these articles yourself may be a daunting task. However, the good news is that there are considerable websites that offer articles for free, and plenty of professional writing resources who can not only write high quality material for you, but can especially optimize that material to work well with search engines and the “qualification” processes for systems like AdSense.
We’ve developed a 5-Step plan for success.
Part 1: Join the AdSense Program
Understanding Google policies
We discussed earlier how rewarding the Google AdSense program can be. However, joining the Google AdSense program is not that easy or everyone in the world would do it (which would defeat its purpose, ultimately). You have to be approved by Google in order to create your AdSense account and start earning money from it.
How do you get approved? Google famously has never publicly published details of its approval process, there are tips you should follow to ensure a high possibility of getting approved.
The good news is that Google does publish its policies and you do not need to be a member to read them. You should read them and be certain that you are in 100% compliance with them, not only when attempting to start your AdSense account, but once you are already a member. They update these policies regularly and a violation will get you suspended. A list of Google AdSense policies can be seen at: https://www.google.com/adsense/support/bin/answer.py?answer=48182&sourceid=aso&subid=ww-ww-et-asui&medium=link&gsessionid=I3ty-GAqmYueAGHmA_JG-w
Content – The Key to AdSense!
As stated earlier, we cannot say exactly how Google decides to accept or reject a site. However, one thing is for sure – the main criterion for approval is always the content of the website!
Most sites get rejected simply because they do not have any – or enough – good content. What constitutes “good” content? We can say what it is not. The types of websites that only have links and “filler” content aimed at attracting Search Engines, and sites that do not offer any informational content but solely focus on their own products and services. Google is one of the smartest companies on the Internet, and they can easily tell “junk” content from “real” content, even if many web surfers themselves can’t.
Google approves websites that have significant real content. These could be in the form of informational articles, analyses of various topics, and much more. For business websites that solely focus on selling their products and services through their website, including informational articles about their industry is smart, and this data is usually pretty easily available.
Another reason why most business websites do not qualify for the program, is that most businesses are specialized, and these websites are most likely to get Ads from their competitors, as only those ads would be relevant. As discussed, competitor ads would be blocked by you, filtered by Google, or both, so an AdSense program that serves no ads makes no sense!
Similarly, websites that focus only on links for generating search engine traffic do not have any content at all, according to both common sense and Google. These sites may rack up fairly high traffic scores and so forth, but they do not qualify for AdSense.
One of the best and simplest strategies is to include at least 30 to 40 informational articles of 400 to 450 words each and update them from time to time. Writing these articles yourself may be a daunting task. However, the good news is that there are considerable websites that offer articles for free, and plenty of professional writing resources who can not only write high quality material for you, but can especially optimize that material to work well with search engines and the “qualification” processes for systems like AdSense.
We’ve developed a 5-Step plan for success.
Get Extra Money Online: Learn Adsense:How much can I make with AdSense and how do I get started?
Get Extra Money Online: Learn Adsense:
How much can I make with AdSense and how do I get started?
You’ve seen the nutty claims by so-called “internet experts” that strategies and programs they have devised enable surfers to earn thousands of dollars within a matter of days! Or minutes!! No such thing.
However, there are several lucrative programs that can provide an extremely generous income with comparatively little effort – Google AdSense is absolutely one of them.
But it takes some time, and it takes some planning, like anything real does. The rest of our report is all about unlocking that potential.
To start understanding the potential, think about how you make money with this program. Each time someone clicks an ad on your pages, you get a percentage of what Google is paid for placing that ad.
Revenue (or Income) from an Ad
=
Clickthrough value of the ad * Payout Rate * Clickthrough rate of the Ad * Webpage traffic * Frequency of Ad
In the above equation, Clickthrough value is the amount the advertiser pays per click for the Ad (this figure varies); the Payout Rate is the percentage of revenue to be paid for every click fixed by Google (this figure varies); Clickthrough rate is simply the # of times the ad is clicked on in a certain period of time divided by the # of times it is displayed during the same period; Webpage traffic is the # of visitors to your website; and Frequency of Ad is the # of times this particular ad appears on your webpage.
Let’s put some figures into the above equation and see what the income is. The figures below are for a single day:
Clickthrough Value 30 cents or $0.30 (The advertiser pays 30 cents per click for the Ad, to Google)
Payout Rate 50% or 0.5 (This is an assumption based on what many experts believe to be the current payout rate for most deals)
Clickthrough rate of the Ad the ad is displayed 100 times within the day and clicked by 9 people the clickthrough rate would be 0.09
Webpage traffic 150 visitors during the days
Frequency of Ad 100
The Income per day from a single ad would be = 0.30 * 0.5 * 0.09 * 150 * 100
= $202.5
If you consider this to be the average income per day, the total revenue generated within a month would be more than $6000. This is incredible, considering you basically did nothing to earn that money. We know of cases where people have earned even more than $25,000 a month with AdSense, which is a large sum to anyone.
Our goal is to equip you to get started on the road to making money with AdSense.
How much can I make with AdSense and how do I get started?
You’ve seen the nutty claims by so-called “internet experts” that strategies and programs they have devised enable surfers to earn thousands of dollars within a matter of days! Or minutes!! No such thing.
However, there are several lucrative programs that can provide an extremely generous income with comparatively little effort – Google AdSense is absolutely one of them.
But it takes some time, and it takes some planning, like anything real does. The rest of our report is all about unlocking that potential.
To start understanding the potential, think about how you make money with this program. Each time someone clicks an ad on your pages, you get a percentage of what Google is paid for placing that ad.
Revenue (or Income) from an Ad
=
Clickthrough value of the ad * Payout Rate * Clickthrough rate of the Ad * Webpage traffic * Frequency of Ad
In the above equation, Clickthrough value is the amount the advertiser pays per click for the Ad (this figure varies); the Payout Rate is the percentage of revenue to be paid for every click fixed by Google (this figure varies); Clickthrough rate is simply the # of times the ad is clicked on in a certain period of time divided by the # of times it is displayed during the same period; Webpage traffic is the # of visitors to your website; and Frequency of Ad is the # of times this particular ad appears on your webpage.
Let’s put some figures into the above equation and see what the income is. The figures below are for a single day:
Clickthrough Value 30 cents or $0.30 (The advertiser pays 30 cents per click for the Ad, to Google)
Payout Rate 50% or 0.5 (This is an assumption based on what many experts believe to be the current payout rate for most deals)
Clickthrough rate of the Ad the ad is displayed 100 times within the day and clicked by 9 people the clickthrough rate would be 0.09
Webpage traffic 150 visitors during the days
Frequency of Ad 100
The Income per day from a single ad would be = 0.30 * 0.5 * 0.09 * 150 * 100
= $202.5
If you consider this to be the average income per day, the total revenue generated within a month would be more than $6000. This is incredible, considering you basically did nothing to earn that money. We know of cases where people have earned even more than $25,000 a month with AdSense, which is a large sum to anyone.
Our goal is to equip you to get started on the road to making money with AdSense.
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