Chapter V: Online Trading Solutions :

Online Trading Solutions :

Such traditional traders, the traders have a web a number of options in how to establish and manage the front E-business.
The first question facing the trader to determine how the Web is responsible for the establishment and management of The front of the business of electronic:
1-Do he submit to a deal with another company by this process?
2-Created and managed by the electronic interface itself?
In the end, the choice depends on several things:
1-size of the company.
2-previous experiences in the management of the company's web and online trading.
3-capacity of technical staff in the company.
Companies small or medium-sized enterprises, which employ a small number of technicians and have the financial budget is weak, The best for the company to make a deal with another company to establish and manage the front E-business. Also, do a deal with another company is the ideal choice for large companies that Want to:
1-Test the electronic trading system, but without having to sacrifice much of the capital.
2-protect the internal network.
3-relies on experts in the field to set up sites on the Internet and thus the control of the later.
There are 3 providers who provide services in the establishment and administration of the electronic front of the business:
1-Internet Malls:
There are about 3 thousand complex on the Internet.
The complex consists of one front For a variety of electronic interfaces to the front. What is a successful management allow the sale and purchase between shops and each other, and also provides a uniform method of payment so that the buyer pays a one-time only For the purchase of products and services from various shops in the complex site. In theory, any compound has a capacity of Marketing more powerful than any stand-alone self-replace, which means that it attracts more customers. The only negative is the Should participate in the combined net profits.
2-Internet Service Providers ISP:
In addition to providing Internet service to many companies and individuals, the Internet service providers provide Services are also a host of electronic commerce. But in most of the time, the Internet service providers are interested in In providing a secure environment for financial transactions do not give great importance to the content store. This means that the trader Who benefit from the services of Internet service provider has to design its own or to give the task of design To another company. You can get a list of the best designers at the following locations: the world of the Internet. Recently, there are a number of Internet service providers who have begun to provide full-service solutions to the Faculty of online trading.
3-Telecommunications companies:
Started in telecommunications companies to provide services for online trading solutions are growing. The first customer of these companies are large and the other companies which are also used communication services.Many companies have tended to build and manage their own electronic front, despite the number The great complexities of technical and marketing with the concurrent trend. Development and the creation of any front E-must be replaced in the light of technical standards and customs of the same company. For example, the company Has a lot of equipment should be used Unix hardware and Linux software and tools The establishment and management of its website.
And companies that want to create their own to have 3 choices:
1-build the web site from the start.
2-Build web site through an electronic catalog or merchant server solutions.
3-Build web site through a sophisticated e-business.

Types of coated online trading solutions :

There is two types :
1-Coated or electronic catalog solutions with the merchant.
2-complete online trading suites.Both types provide the following functions:
- The creation of the front of the business .
- Display Product .
- Treatment of commercial applications .
- Financial payment processing .
- Provide support for other software, such as the expense of shipping or tax rate.
The only factor that differentiates between these two types is the degree permitted by the amendment and the number of parts supplied by the Must be added in order to obtain the complete solution. Both types will be discussed below.
First:
electronic catalogs and merchant servers:
Electronic catalogs are the virtual equivalent of the traditional Katlujat products. Valkatugat electronic (Such as traditional Alkatolujat) contain written descriptions and photographs of the goods as well as information on Altroyjat And reductions, payment methods, shipping methods. Characteristics found in electronic catalogs and software With the merchant make the management process and the creation of catalogs simple and inexpensive because the quotations and arranging and organizing Goods easy and clear.
And characteristics in this software include:
-Templates and assistants experts of wizrds To set up the front of the business and Catalog pages that contain images to describe the goods offered for sale.
-Electronic Shopping carts Which allows customers to collect goods for the purpose of purchasing a vehicle and put it in email to the pending completion of the shopping process.
- Forms to fill orders for electronic trading through the safe routes.
- A database for keeping the product specifications and prices as well as orders to customers.
- Integration with other software in order to calculate the cost of shipping, taxes and pay for the distribution process.
Second:
Groups of online trading :
Provide groups of online trading for merchants flexibility, specialization and integration in the amendment and support functions Electronic phenomenon, and the hidden. Group, the effectiveness of online trading shop, distributed to a number of Databases and servers and not on the database provider unilaterally, as is the case in the system catalogs Electronic merchant servers and solutions.Will be discussion groups, online trading through two examples of companies that are among the best companies in the area of online trading software packages:
Interworld:
http://www.interworld.com/Open Market: http://www.openmarket.com/The most important producer of Interworld company is Commerce Exchange with starting price of 75 thousand dollars.
The exchange of trade offers an open architecture and capable of scoring and went there.
This architecture supports the four basic functions:
1-Catalogsj: catalogs interactive models, which provide:
- Services Catalog for the diagnosis of the client's taste and also offers diagnostic products.
- Changing prices of goods and individual cuts.
- Guidance and suggestions for increasing customer purchasing goods or guidance to other goods or alternative or complementary Different .
- Comparison of various goods and advice based on the characteristics of the buyer or the date of purchase to the buyer .
- Assisting the client in the selection of goods.
2-Business administration orders: order management models which support :
- Obtaining the necessary information in order to establish a commercial.
- End of the commercial details of the order of payment, shipping, inventory and tax .
- Billing and account management, which includes addresses for billing and shipping addresses and information Credit cards and the maximum payment by credit card and verification of the validity of credit card.
3-Implementation:
the facades of multi-containing solutions and the implementation of the shipment.
4-Customer service:
the functions that allow customers the ability to confirm or change their personal information to the site and review the business and place orders review of the history of their purchases.